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It started as a conversation about the brand’s universe and its ties with science fiction and art but also about craftsmanship and the quality of handmade work, especially in furniture workshop from the 50s and 60s. This discussion set the creative frame of the project and drew the outline of what has become today the brand’s architectural identity.
It took almost two years from the first sketches to the opening of the first MAD Gallery in Dubaï. Two years of work turning drawings into reality, ideas into objects and searching for the best craftsmen and suppliers capable of making this concept a reality.
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