Motorrika 摩托车服饰及配件店丨俄罗斯克拉斯诺达尔丨Bad Reputation

Motorrika is a network of multi-brand stores selling motorcycles and motorcycle equipmenti. The biggest motorcycle store in the region, located in Krasnodar, this is their second store to receive an updated design. The main idea was versatility within the large multi-level space. Retrofitting becoming faster and simpler, new brand zones can be added, swapped or transferred to another location within the store effortlessly. Dark grey was our canvas and concrete was our frame. We used brand-specific materials and colours to paint the picture: Indian is at home with signature maroon mingled with wood, and Clim wears its yellow with pride. Wayfinding signage elements continue that notion so serve an aesthetic function as much as utilitarian.

Store name: ：

Motorrika

Design studio: ：

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Designer: Alex Feskov

Room area: 1600 m2