The new European flagship store of XPENG Motors opened its doors in Copenhagen. The design of the unique showroom with fluent lines and soft shapes was inspired by XPENG’s futuristic concept of intelligent mobility and technology. It creates a universe that offers a strong customer experience. The brand’s drive to create the future of innovative mobility is reflected in the interior concept. To bring in a feeling of outer-space, the interior features several floating elements, like round shaped lighting disks, back-lit hanging showcases and a visually elevated reception desk. Located in the Axel towers designed by Lundgaard & Tranberg Arkitekter in the center of Copenhagen, the store features a large curved window towards the city.：