地狱；炼狱丨乌克兰基辅

Kyiv, Ukraine

2024

Humanity has always sought expressive reflection and embodiment of its strongest emotions, desires, and aspirations in real life. This need to break free from the ordinary and feel one's essence has spawned a desire for self-expression.

"Our strongest emotions define our existence. We seek their expression to better understand ourselves."

Friedrich Nietzsche

We seek to reflect our inner truth in the surrounding environment: in colors, details, textures, and structures. Each object, each detail, or element of the surrounding world becomes a part of our own expression, reflecting our essence and emotional state. Among the countless impressions and sensations that surround us, we select those that most fully reflect our inner richness and depth. In every color, in every form, we see a reflection of ourselves, a reflection of our soul that speaks volumes beyond words.​​​​​​​

INFERNO is a symbol of inner strength capable of overcoming obstacles and igniting the fire of emotions.

In a world where time inexorably moves forward, identity retains its depth and significance but finds new expressive forms, progressively and elegantly expressed in the modern world. Our culture is a source of inexhaustible inspiration for creating something new, sophisticated, and expressive through new paths of expression and self-determination.

Few know that in black, as in an abyss, lies an unshakable force that bursts forth, melting the steel of power and the strength of decision-making. Black unites all aspects of power and authority, creating a sense of steadfastness and invincibility. Dark-red, nourishing and enriching the infernal atmosphere, symbolizes the fire of desire and passion, smoldering in the heart of INFERNO, giving it even more dedication and perseverance in its own strengths and the pursuit of the impossible. INFERNO is a reflection of an inexhaustible source of strength for those who boldly pave their way in the world.

In some cases, minimalist dark design can create an impression of alienation, severity, and strictness. However, even in a limited, restrained interior, there can be room for creativity and individuality in one's choices and decisions.