Crocs Global Store Concept by Briggs Hillier

Crocs are one of the most iconic footwear brands in the world with over $1 billion in annual revenue. Designed for global roll-out, the flexible new concept Briggs Hillier have created for Crocs is built on a core design DNA to drive brand consistency across different retail formats. Launched in China, the concept brings the brand to life, radiates energy and celebrates the fun of being a little different.

Designed by Briggs Hillier