lululemon – Every Run Has A Reason, London

To launch lululemon’s global run campaign – Every Run Has A Reason – which coincides with the London Marathon, Lucky Fox created a bespoke 3D model interpretation of London to fill the window of the brand’s flagship store on Regent Street.

The meticulously designed structure – featuring London’s many famous landmarks including The Shard, London Eye, ‘Gherkin’, Millennium Dome and many more – was crafted with high density foam using a poly carving technique. Working within the confines of a tiny access space to the window, the 3D model had to be methodically pieced together – much like an enormous puzzle.

Frosted blue LED is used to symbolize the River Thames and red chasing LED replicates the London marathon tracking route as it winds

Designed, produced and installed by Lucky Fox, UK ：