南通万象城N 次方公园丨中国南通丨夏谷暑雨

项目：华润万象城-南通

Name: Nⁿ PARK

位置：江苏省南通市港闸区北大街与永和路交界

Location:NanTong,China

面积：10000平米

Area:10000㎡

设计团队：夏谷暑雨

Design: XIA GU SHU YU

开业时间：2018-09-22

Date: 2018-09-22

创意总监：高文哲

Creative Director: Stone Gao

主案设计：姚帅佳、刘婷

方案设计：刘立楠、范向阳、孟圣杰、毕熙佳、夏彬彬、 马良、杨欣荣

平面设计：苏美媛

深化设计：张子轩、胡哲明、王飞飞、李少华、杜笑飞

表现支持：邵伟、毛会

施工图设计：优高雅 /李斌、王广亭、逯杨

照明顾问：汉都 /岳阳

空间摄影: 黑斑马摄影工作室 /袁智芳

推广：杨小旭

什么是社群？

我们认为，在商业层面，具有共同喜好，消费趋向有共同点，臭味相投的人就构成了社群。

社群的三个关键：认同+参与+分享

要有吸引力，认同才能关注，关注才能沉浸参与，有了参与感，才有分享的欲望……

显然，传统的商业视觉环境很难吸引社群完成这三个关键点

我们需要连接什么社群？？

都市中潮人在都市中快速崛起，什么样的商业视觉可以连接这个潮流社群？

传统的商业空间视觉，对品牌，产品与消费者的链接能力越来越弱，我们需要强有力的视觉去链接。

What is a community?

We believe that at the commercial level, people who share common preferences and consumption trends, and who share the same odor, constitute a community.

Three keys to community: identification + participation + sharing

Attractiveness, recognition can pay attention, attention can be immersed in participation, and with a sense of participation, can you have the desire to share...

Obviously, the traditional commercial visual environment is difficult to attract the community to complete these three key points

What community do we need to connect with? ?

The influx of people in the city is rapidly rising in the city. What kind of business vision can connect this trendy community?

The traditional commercial space vision has weaker and weaker linking ability to brands, products and consumers, and we need strong vision to link.