合肥庐西门广场室外商街包装

根据电影主题和街区客群定位，我们以戏剧大师卓别林的形象为灵感，创造出Chalin&Fulla的角色IP。并以卓别林的经典电影为灵感设计各个点位的艺术装置贯穿整个街区。

卓别林深入人心的形象以及卓别林电影里的故事可以给街区带来内容延展性，以此达来到持续吸引人气与招商的目的。

Based on the theme of movie and the positioning of the customers, we created the role IP of Chalin&Fulla with the inspiration of great drama master Charlin Chaplin. The art installation designed by the Chaplin's classic films and the image of the Chalin&Fulla is running through the whole block.

The image of the Charlin Chaplin in the hearts of the people and the film of Charlin Chaplin can bring the content to the street to achieve the purpose of attracting popularity and attracting investment.

Client:合肥庐西门广场

Year: 2019

幕后花絮