德尔博夫植物护肤丨比利时丨Labscape Studio

Architect：Labscape Studio

Location：Ixelles, Bruxelles, Belgium; | ;View Map

Project Year：2023

Category：Shops;Wellness Centres

The ancient Delbove cosmetics brand was revived in 2013 with a fresh & sophisticated look reminiscent of its glorious past.

After reinventing the branding and packaging for the entire product range, the client asked us to develop a store concept capable of expressing the brand’s essence.

The boutiques have a 3 zone lay-out: an exhibition space, an information & conversation spot and an area for exploring and testing the product.We combined an esthetic of the past, nostalgic graphics of the 1940s and rounded furniture that evocates a “magic cabinet” – inspired on the brand name ‘marion la crème sorcière’ (‘sorcière’ in french alludes to witchcraft and enchantment).

The color palette of creamy white, gold, rosewood and a touch of plum violet, together with the material choices and textures give the stores a balance of sobriety, originality and a touch of magic.

Brand History :

In the 1950s, Roger Delbôve poured his passion and high standards into providing a comprehensive haircare service in Paris, much like Carita and Alexandre. His high-end hair salons were popular with customers who appreciated his exceptional mastery of his field, both in terms of aesthetics and the science of haircare.

1953-1959. HOMEOSTASIS At the salon, Roger Delbôve noticed that his customers' scalps were often damaged by chemical products. As he expanded his network of salons, this tireless autodidact also began deepening his understanding of the skin's biochemical mechanisms. His archives contain a wealth of articles and essays on one of his theory's founding pillars: homoeostasis. According to this scientific principle, all living systems are capable of maintaining or guiding themselves back to the balanced state needed to function correctly, despite the external constraints they may face.

1967. BEWITCHING !

Marion's cream was made from the most effective medicinal plants described in pharmacopoeias. Traditional, ancestral ingredients, with scientifically-proven benefits: Marion was satisfied that her cream would be able to stimulate the skin's natural functioning. A journalist who was asked to test the formula found the results so utterly magical he described it as "crème sorcière" ("sorcière", in French, evokes witchcraft and enchantment). Marion embraced the term there and then – "Sorcière" was born, soon to be joined by Eau Sorcière, a botanical essence with powerful beneficial properties. Together, Crème Sorcière and Eau Sorcière form the basis for the now-famous Magic Ritual that lies at the heart of the Delbôve experience.

1970-1990. HOLISTIC APPROACH

Marion Delbôve continued her research with a view to extending the benefits of her iconic formula to include more targeted applications, paving the way for supplementary products, the elixirs, products for specific needs and body treatments, all based on the principle of homoeostasis and formulated to rebalance the skin's natural mechanisms – from head to toe.

News of the magic powers of Crème Sorcière and Eau Sorcière spread like wildfire, piquing people's curiosity. The other formulas became popular for their high natural extract content, the results they obtained combined with the pleasure experienced in applying them.

With no particular marketing or communication strategy in place, the effectiveness and refinement of Delbôve's formulas became well-known among an increasingly large community of converts.

Architects: LABSCAPE STUDIO

Art Director & Branding: Christophe Remy

Photographer: Maxime Delveux

▼项目更多图片