Rinascente 罗马广场菲乌梅三楼室内设计丨意大利罗马丨studio wok

Designer：studio wok

Location：Piazza Fiume, Rome, Metropolitan City of Rome, Italy; | ;View Map

Project Year：2020

Category：Shops

In 2020 Rinascente entrusted us with the restyling project of the third floor of Rinascente Roma Piazza Fiume, an iconic building designed by Franco Albini and Franca Helg and inaugurated in 1961. Our intervention is part of a broader plan for the general renovation of the Rinascente branch, a project with a great artistic and conservative value that involved other architecture firms such as studio 2050+, DWA Design Studio, Fabbricanove and Paolo Lucchetta.

The third floor is intended for female customers and hosts an offer ranging from shoes to ready-to-wear and denim, as well as a beauty bar area for body and personal care. Our interior design project envisaged the creation of a space that could be unitary and coherent and, at the same time, enhance the differences of the various areas making them easily recognizable to customers.

An abstract idea of the city of Rome is represented through the use of objects of various shapes, colors and materials, to create a changing landscape. A sort of contemporary archaeological park inspired by the idea of typological collage.

The floor looks like a neutral container with light and homogeneous materials and colors, characterized by a ceiling texture that organizes and welcomes the lighting and plant engineering system. Within this environment, the various sales areas are flexibly set up. The exhibition project is organized through two display systems: one more structured on the wall and a second, mobile and re-configurable, which

interacts and adapts to different types of sales.

The use of metal tubulars characterizes the first display system which is from time to time configured in different ways and declined in different shapes and materials. For example, the washers are winding elements in tropicalized steel while the shelves along the walls are structured with double vertical tubulars in different colors.

In the shoes area, a wall with concave and sinuous shapes, as if it were a rolled-out column, acts as a backdrop to a new orography composed of stepped and single-material display volumes and tables and chairs with contrasting colors and materials. The separating elements become an opportunity to introduce

plays of light and backdrops with sinuous lines, which envelop the existing structural elements and guide the eye along the path in a dynamic way.

Preliminary and final designs, artistic direction: studio wok

Client: La Rinascente Spa

Collaborators: arch. Sara Cefis, arch. Federica Torri

Photographer: Federico Villa studio

Set up: Camagni 

Floor Tiles: Mosa 

Wall Finishin: La Calce del Brenta 

Lighting: iGuzzini 

Furiture Finishing: Tabu 

Carpets: Cigierre 

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