蔚来中心，西安路，大连丨中国大连丨MOC DESIGN OFFICE

Architect：MOC DESIGN OFFICE

Location：Dalian, Liaoning, China; | ;View Map

Project Year：2022

Category：Showrooms

As a new energy vehicle brand known to disrupt the traditional auto industry, NIO has pioneered a corporate culture of in-depth interactions with car owners. NIO House is car-centered and connects people to “joyful lifestyle”. Its daily operation aims to create a shared community for users.

Located in the core business area of Xi’an Road, Dalian, this project is the first detached three-story NIO House in the Northeast China, providing a variety of scenarios and experiences – it is more like a hub for users to share thoughts and lifestyle beyond the auto showroom.

Based on the simple and modern tonality of NIO, the design has incorporated with the local characteristics of Dalian – a city in the southernmost tip of the Liaodong Peninsula, surrounded by the ocean on three sides and rich in marine resources. Dalian is an important industrial base in China and its trams are not just a means of transportation, but a carrier of the city’s diverse culture and development history. So MOC pays tribute to the historical and cultural features of Dalian in the design of the project.

MOC has set up an elevator in the center to connect three floors, each of which is given a unique definition. The first floor is the Auto Gallery where MOC maintains and outlines the brand tonality of NIO – absolute, exquisite and high-tech. The space is accented with besiege terrazzo and stainless steel to deliver the ultimate aesthetics of technology.

The terrazzo cube takes the center stage of the Gallery, from where functions like showcase and communication radiates. The terrazzo cube, in fact, houses and hides the elevator.

The beige terrazzo and curve wall corners wrap around the room to highlight the technology and make it more friendly and pleasant. These details manifests NIO’s strict requirements for quality.

NIO House is not only a venue for the commercial business, but also a spot for car owners to share and relax – the second floor is defined as a sharing space for users to exchange ideas and thoughts, while the third floor is an urban living room that reflects the lifestyle advocated by NIO.

In the white tone, the second floor is comfortable and welcoming. Following NIO’s operation philosophy, MOC introduces separate meeting rooms and leisure rooms. 

Responding to Dalian’s maritime culture and extending the minimalist tonality of the brand, MOC has customized the marine-themed artwork for the space – a back-printed acrylic with shades of oceanic color, presenting a translucent and layered color variation.

On the third floor, NIO Café is surrounded by a variety of composite functions, including Living Room, Joy Camp and Library. It creates a rich variety of scenarios in the space and brings a joyful and experience for users that exceeds their expectation.

Trams in Dalian were built in 1909. For over 100 years, trams have been accompanying the city of Dalian. For people in Dalian, it is not only a means of transportation, but also a carrier of the city’s diverse culture and development history. In the library, MOC brings in the impression of Dalian trams. A rail is set up along the curve of the ceiling as an art installation to evoke people’s memory of the urban feature in Dalian.

On the other hand, Joy Camp associates people with the football culture in Dalian, where foot is the theme and decorated with different shades of green.

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