Rolling Stones

Architect：INNOCAD architecture

Location：Graz, Austria; | ;View Map

Project Year：2013

Category：Showrooms

INNOCAD and its multidisciplinary team, consisting of fashion and product designers, sound and media designers, won the Graz Armory “Cannon Room” competition.

The task of creating a new information center for Graz Tourismus and, in synergy with this, an attractive entrance to the Provincial Armory called for an approach transcending architecture alone. The result is a consistent corporate identity combining architecture, media and merchandising aspects.

The “Murnockerl” (cobblestone), a typical stone, is the basic building block of the concept, being a contextual link, a metaphor, a corporate symbol and a form-giving element in one. The result is an award-winning interdisciplinary design example for Graz as UNESCO City of Design.

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