NOVO LAND SALES GALLERY PHASE 2

Location：HongKong, Hong Kong; | ;View Map

Project Year：2023

Category：Showrooms

In our previous project, NOVO LAND SALES GALLERY completed in 2022, it took

a fresh and artistic approach to present the natural feel of Nordic life style. As

for the PAHSE 2, we thought of ‘dressing up’ the space, just like clothing

marching on people – adding new elements to the original design, turning the

vibrant and healthy Nordic pleasure space into a more colorful world, which

saves time and effort and perfectly shows the design.

The cocoon-shaped ‘flowers’ around the giant three-dimensional logo at the

entrance are wrapped with mini fur balls, resembling the ripe fruit on the

branches after the flowers have withered. The ceiling can be seen painted in

orange and the floor also adds carpet of the same color, filling the whole lobby

space with the feeling of golden autumn.

Go inside through the entrance, the natural and technological sense of the

‘secret forest’ is preserved. The pink birdhouses were arranged in the middle of

those real tree trunks. We used a contrasting expression to invite the setting of

tranquility into the space.

To reflect the pleasant childlike atmosphere, we transformed an area into a

mini children’s playground. The seesaw is designed differently – with an

additional table top and tableware. Swivel chair and swings allow more

opportunities for families to play.

Virginia filled her personally designed cartoon characters with colors on the

engraving wall, making the whole painting more vibrant and colorful.

The changes in the clubhouse and model area focus on the small wooden huts,

whose frames were wrapped with orange wool to visually highlight these areas

that showcase the building’s service facilities. We kept the design for the gym,

laundromat, bakery and vegetable vending machine, and added a shared

kitchen with wooden sculptures, including three ovens, stovetop, frying pan,

blender, knives, toast chicken, and lobster. A part of the floor was replaced

with more colorful carpet tiles. The entire space figuratively shows people the

Nordic lifestyle that this clubhouse can offer.

In the end, we updated several stores in the miniature of the shopping mall: the

tea house was changed into a candy shop, inflating the ceiling and benches

in the shape of life preserver, On the wall is candy dispensers with candy

wrappers designed also by us. The florist is converted into an ice cream store

while the sports store was refreshed its displays.The condensed design language and warm colors made the original NOVOLAND phase 1 ‘dress up’, which makes the whole space more joyful.

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