格罗商店丨Tengo group

Architect：Tengo group

Location：Praspiekt Pieramožcaŭ 9, Minsk, Belarus; | ;View Map

Project Year：2021

Category：Shops;Showrooms

That was a project like “we have a brand book and a product, as well as the examples of already existing showrooms in other countries. But we need the coolest one”. Our team loves such challenges. We use the guideline as a tool, but at the same time we do not limit creativity.

Firstly, whilst working with a retail, we studied the location, the brands that are nearby and the interior of the mall. The buyer should be attracted with interest from afar, what is going on inside, and visit the showroom, even if they didn't mean to do so.

Thus, the planning solution offers 3 main zones:

1. The main shopping zone for the customers;

2. Smoking/relax room;

3. Staff room.

Our idea was to make not a simple showcase or a demonsration stand, but an art object. It was crucial to implement the light cubes with a wide range of RGB settings because the color palette of the brand book may change over time.

The interior uses many lighting scenarios both for the daily work of the store and for the presentation of new products.

There is an accent to a cylinder-shaped podium In the center of the showroom  for easy access to the goods. You can take any device in your hand, evaluate its quality and material.

All decorative elements, materials and shapes emphasize the individuality of the product and the company.

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