阿那亚雾灵山导示设计丨中国河北丨图石设计

2024/04/22 17:55:30

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图石设计：设计陈述 Design Statement

阿那亚·雾灵山是一处背靠中国国家级地质公园的度假山居，人们在这里沉浸于山林的怀抱感受自然灵性，享受山间的清新与宁静，让心灵得到放松和休息。

ToThree: Aranya Mountain Resort relies on a national geological park where people could feel natural spirituality, return to the simple life, enjoy freedom, tranquility, and relaxation.

山地是地质运动的结果，山石表面呈现出丰富的地质状态，这是山居环境给予人们最深刻的感受。在阿那亚山居的导示设计中，设计师择取大山各处的山石，通过拓印让山石的斑驳肌理在度假山居的环境里再现，呼应着都市人们对自然丰富性的渴望。

Mountains are the result of geological movements. The diversified geological forms that show on the surface of mountain rocks is the deepest feeling that leaved by mountain residence. In the signage design of aranya mountain resort, designers choose the rocks from all over the mountain. Through rubbing, the mottled texture of rocks is repeated in the environment of the mountain resort in a pictorial way. This echoes the desire for nature for people from urban.

简约克制的设计形式，耐候性的材料与工艺，与周围自然的对比碰撞，以朴素冷峻的姿态映衬自然，并与所处环境融为一体，仿佛经年累月一直在此，充满着一种寂静无声的岁月之美。

The simple and restrained design form, weather-resistant materials and techniques contrast and collide with the surrounding environment, set off the nature with a simple and cold attitude and integrate with the environment. It looks like located here for years and shows the beauty of time with silence.

阿那亚·雾灵山导示项目联结自然、质朴安静的设计表达，也打动了 2024 年德国 iF 设计奖的评委，项目一举获得 2024 年 iF 设计奖。借由 iF 设计奖评审标准中五个方面的发问和回答，说说图石对阿那亚·雾灵山导示设计的理解与思考。

The Aranya Wuling Mountain signage project connects nature and expresses a quiet, rustic design, which also impressed the judges of the 2024 German iF Design Award, earning it the 2024 iF Design Award. Through the five aspects of questioning and answering in the iF Design Award review criteria, let’s discuss the understanding and thoughts on the signage design for Aranya Wuling Mountain by the ToThree Design team.

Idea 想法

设计的意义？为达到这个目的，设计点在哪里？

让久居城市的人们在阿那亚·雾灵山能够感受自然的诗意与美感，在山野间享受自然之趣，放松身心。

Why is it relevant? Fit for purpose: Why is the idea appropriate? People who live in the city can feel the natural spirituality in the aranya Mountain Resort, return to the true life of simplicity, and enjoy freedom and peace, relaxation and calm.

场地中的导示设施以再现自然的形式，建立与周边山地环境的联系，让自然与现代设计融合，虽由人作，宛自天开。

The sign is designed in the way of rubbing, which established the connection with the surrounding mountains. The integration of nature and modern design makes it look like a nature gift although it is an artificial work.

Form 形式

美学：为什么它看起来是这样的？

情感连接：它是怎样和用户建立连接的？

制作：如何做出来的？

作为国家级地质公园的雾灵山，野外中的山石拥有丰富的自然肌理，每处不同的地方都会诞生出不同的肌理状态，将这些肌理片段提取出来，融入到度假山居的现代设计中，建立与山野自然的联系。

Aesthetics: Why does it look the way it does? Emotional appeal: How does it engage the user? Execution: How is it made? The rocks in nature have rich natural texture. Different texture effects are born in each different place. These textures are extracted by rubbing and been merged into the modern design the mountain resort and established the connection with nature.

人类需要大自然的抚慰，在一个现代的度假环境里，通过对金属材料的加工处理，让其成为自然的媒介，让大众在现代设计当中能感受到自然之美，体验到自然带来的放松平和。

Human beings need the comfort from nature. Although it is a modern vacation environment, through the processing of metal materials, signs became the medium of nature, so that the public can still feel the beauty of nature in modern design and experience relaxation and peace from nature.

在制造上，通过拓印的方式采集自然山石的肌理，再通过蚀刻工艺转化到金属板材上。加工过程中金属板材的氧化发灰，形成了与山石类似的颜色和明暗度。

The texture of the surrounding rocks is collected by rubbing and then converted into metal plates. The oxidation during processing will turn the metal plates into grey, which is similar to the colors and shades of the rocks.

▽以拓印的方式采集自然山石肌理 The natural rock texture is collected by means of rubbing

Function 用途

为什么它使用起来很简单？

效率：它是如何提高传达效率的？

用户利益：它是怎样服务用户的？

白色信息与深灰色的底板形成清晰明确的对比，准确的传递出度假山居当中的寻路信息。离散式布局的建筑楼栋决定了楼栋号的信息是园区当中最重要的信息内容；旅居的游人有很多是第一次进入园区，这决定了信息需要简洁有效。经过我们的分析与判断，在方向指引标识上只出现楼栋号这一第一目的地信息，这让旅居于此的人能够做出最高效率的判断，快速的找到目的地。

Usability: Why can it be used with ease? Efficiency: Why does it work well? User benefit: How does it serve the user? The white information forms a clear contrast with the dark gray back plate, and accurately conveys the wayfinding information in the resort. The discrete layout architecture determines that the building number is the most important information content in the resort. After analysis and sorting, the only building number is appeared in the direction sign will help people to make decisions in the most efficient way to find their destination.

标识在提供功能信息的同时，其自然质朴的视觉特征，也让度假的人们收获更多的情绪价值，感受山野之美，回归质朴本真的生活。这些从大山各处拓取的肌理，也激发着人们到山间去探索，去发现。

Aside from providing information, the natural and rustic visual characteristics of signs also provide more emotional value, evoking people to feel the beauty of nature and the simplicity of life. These textures obtained from the mountains also inspire people to go for hiking and explore the unknown.

Differentiation 差异性

新颖的地方在哪里？

品牌差异：如何支持项目品牌的？

这些从自然中拓取肌理的标识提供了一种丰富性的表达，每一块都有着不同的状态，它们让连绵的群山汇聚在了一处，以朴素的美感映衬自然，让自然变得更深刻。

Innovation: Why is it new?

Brand differentiation: How does it support the brand?

The signs with the texture been rubbed from nature provides a rich expression. Each of them is different. They reflect nature in a simple and cold attitude and integrate with the environment.

▽Univers 作为阿那亚的品牌字体，以不同的尺度介入环境，提供环境信息的确认。Univers, as the brand font of Aranya, intervenes in the environment at different scales and provides confirmation of environmental information.

素简克制的现代设计融入了自然的语言，传递出轻松平和、自由宁静之感，进而让人关注内心，回归本真。“阿那亚”来自梵语，原意即为“人间寂静处，找回本我的地方”。这样的设计状态与阿那亚的品牌精神一脉相承，回应了阿那亚的品牌价值观：“有品质的简朴，有节制的丰盛”。

The simple and restrained design is incorporated with natural language, conveying a sense of relaxation and peace, freedom and tranquility, and pays attention to the inner heart and true nature. “Aranya” comes from Sanskrit. The original intention was “the quiet place on earth and to find the inner self.” The sign design state is inherited from the spirit of Aranya’s brand spirit, which is a complete manifestation of the brand spirit, resonating with Aranya’s brand values: “Quality simplicity, restrained abundance.”

Impact 影响力

它如何为社会服务？

可持续性：为什么它是可持续的？

拓山印石联结自然，这样的设计形式，探索了在现代度假山居的环境中，导示设施所应该展现出的自然与现代设计融合的状态，这持续影响着阿那亚山居度假项目环境信息设计的展现方式。

Impact. Social benefit: How does it serve society? Sustainability: Why is it sustainable? The way of rubbing rocks from surrounding mountain established the connection with nature and presented the beauty of silent years in environment. This way of design method explores how signs should connect with nature in the modern resort where the environment is relaxed.

标识使用的金属材料是稳定而坚固耐用的，在室外具有极强的耐候性，能够适应大山中相对复杂多变的天气，得以在环境中能够长期持久地使用。即使在未来被回收，也是一种能够充分形成循环利用的成熟材料。作为一个简约朴素的设计，其材料语言也是单一的，这让它在加工的时候具有极高的便利度。这些构成了对其可持续性的考虑。

The metal material used in the sign design is stable, strong, and durable. It has strong weather resistance in outside. It can adapt to the relatively complex weather changes in the mountains and can be used for a long time in the environment. Even if it is recycled in the future, it is a mature material that can be fully recycled. As a simple and restrained design, the material language is single, which makes it convenient to process. These constitute the consideration for sustainability.

后记 Postscript

阿那亚·雾灵山还在持续的建设中，未来在这片辽阔山野，还会有更多高品质的度假山居、独特的精神建筑，以及创意品牌逐渐落地，图石也将持续跟进阿那亚·雾灵山环境信息的设计，共同构筑出让人期待的山中生活。

Aranya Wuling Mountain continues to be developed, and in the future, this vast mountainous area will see more high-quality holiday residences, unique spiritual buildings, and creative brands gradually taking shape. ToThree Design will continue to follow up on the environmental information design for Aranya Wuling Mountain, collectively constructing an anticipated mountainous living experience.

▽正在建设中的阿那亚·雾灵山眼石汤泉 Aranya Wuling Mountain Eye Stone Hot Spring is under construction