华熙玻尿酸精品酒店丨中国重庆

2024/05/09 12:06:07

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WWD 华熙万物：全球首家玻尿酸精品酒店-当艺术遇见 HA

玻尿酸 Hyaluronic Acid 简称 HA，是天然的保湿因子，一个 HA 可以锁 1000 个水分子……

Hyaluronic Acid, referred to as HA, is a natural moisturizing factor. One HA can lock 1,000 water molecules…

一個好的酒店就像是愛的體現。它時時刻刻關注你，全心全意地照拂你。—— 阿兰·德波顿 A good hotel is like a reflection of love: It pays attention to you all the time, Taking care of you wholeheartedly.

光与色的回响

Reverberationof light and color

大堂空间节奏轻巧而紧凑，无缝衔接了前台、接待区、酒吧和 ADD 餐厅。律动质感的黑色镜面天花丰盈了空间的动态层次，与之形成鲜明对比的水磨石地面诉说着城市的历史。

The lobby space is light and compact, seamlessly connecting the front desk, reception area, bar and ADD restaurant. The rhythmic black mirror ceiling enriches the dynamic level of the space, and the terrazzo floor in sharp contrast tells the history of the city.

接待区营造出轻松的社交氛围。流淌的艺术形态呼应着玻尿酸产品的陈列展示，隐喻着生命力的流动与活力。

The reception area creates a relaxed and social atmosphere. The flowing artistic form echoes the display of hyaluronic acid products, metaphorizing the flow and vitality of life.

吧台区与接待区实现了无界联动，共享着相似的设计语言。灿红色的金属装饰板、玻璃砖与彩色玻璃瓶拼接出时尚的基调和微妙质感，炫酷的材质融入室内的斑驳光影。

The bar area and the reception area have achieved unbounded linkage and share a similar design language. Bright red metal decorative panels, glass bricks and colored glass bottles combine to create a fashionable tone and subtle texture, and the cool materials blend into the mottled light and shadow of the interior.

流线型的艺术连廊宛若空间中悬浮的彩带，打造玲珑、活力的空间语言。既是功能性的礼宾区域，也衔接着大堂与客房区域。

The streamlined art corridor is like a floating ribbon on the wall, creating an exquisite and dynamic spatial language. It is not only a functional concierge area, but also connects the lobby and guest room areas.

巨幅的丹霞地貌的摄影作品映衬着酒店的主题色彩，瑰丽多姿，犹如大自然的调色板，呈现出千变万化的色彩与纹理。

The huge photography of Danxia landforms reflects the theme color of the hotel. It is magnificent and colorful, just like the palette of nature, showing ever-changing colors and textures.

序列

营造视觉层次

Sequence Create Visual Hierarchy

向着空间的深处，曲径通幽处便是相对私密的客房区。华灯初上，夜幕低垂，唯有归属感与包容性才能桥接生活与美学的彼岸。

Towards the depth of the space, along the winding path is the relatively private guest room area. When the lights are on and the night falls, only a sense of belonging and tolerance can bridge the other side of life and aesthetics.

门扇开启，大床背景墙的灯带缓缓亮起，如同轻声问候。舒适的光照下，空间形成温馨的暖黄色，黑红主调营造出慵懒氛围。写意手绘花卉预示着安心休憩的意蕴。红色边桌跃然眼前，将视线引至窗外景致。

The door opens, and the light strip on the background wall of the big bed slowly lights up, like a soft greeting. Under comfortable lighting, the space forms a warm warm yellow color, and the main colors of black and red create a lazy atmosphere. Freehand hand-painted flowers herald a peaceful rest. The red side table pops into view, drawing the eye to the view outside the window.

客厅与卫浴的双镜面式取景，延展了空间景深。临窗的嵌入式浴缸，让云端的沐浴时光变得无与伦比。

The double-mirror viewfinder in the living room and bathroom extends the depth of field in the space. The built-in bathtub next to the window makes bathing time in the clouds unparalleled.

赋能品牌记忆 Empower Brand MemoryADD

餐厅内放置了水蓝色的玻尿酸主题艺术画，为空间注入了层次之美，红色、灰色座椅与水磨石桌面重叠交错，辉映着光线的维度。若隐若现的窗外景色，为用餐空间带来断续的节律感。

An aqua-blue hyaluronic acid-themed art painting is placed in the ADD restaurant, injecting layered beauty into the space. The red and gray seats overlap and intersect with the terrazzo tabletop, reflecting the dimension of light. The looming scenery outside the window brings an intermittent sense of rhythm to the dining space.

酒店的室内空间、软装设计、VI 视觉、导视均由 WWD 全案设计完成。“EVERTHING CAN BE EXPECTED”，以设计语言塑造优雅空间，从容的秩序与流淌的想象交织，诞生出具有深刻记忆的独特空间，传递出“让每个生命都是鲜活”的产品理念。

The hotel’s interior space, soft decoration design, VI vision, and guidance are all designed by WWD. “EVERTHING CAN BE EXPECTED” uses design language to shape an elegant space. Calm order and flowing imagination are intertwined to create a unique space with profound memories, conveying the product concept of “making every life alive”.

导视设计采用创新材料卡乐板，将玻尿酸的水润质感引入环境之中。Logo 设计取自“啵啵”，扁平化的形象勾勒营造出鲜明的品牌印象。

The guide design uses the innovative material Carlo Board, which introduces the moist luster of hyaluronic acid into the environment. The logo design is taken from “Bobo”, and the coated image is concave to create a distinctive brand impression.

华熙玻尿酸精品酒店，一个融合了品牌态度和风格的都市潮流聚集地，连接了艺术与生活，在真实与虚幻之间超越并升华了存在的意义，也蕴含着企业与品牌的文化时尚、创新活力以及浪漫主义情怀。

Huaxi HA UP Hotel is an urban trend gathering place that integrates brand attitude and style. It connects art and life, transcends and sublimates the meaning of existence between reality and illusion, and also contains the cultural fashion and innovative vitality of enterprises and brands and romantic feelings.