意拉拉·全日西餐丨中国深圳丨上海耶兔兽设计咨询有限公司

2024/05/27 13:18:23

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慵懒生活的美学，艺术美拉德色系

The Aesthetics of Lazy Life, Artistic Maillard Colors

欢迎来到 lala 的花园小镇

Welcome to Lala’s Garden Town

根据《2024 年十大生活趋势洞察报告》显示，“慢生活症候”已然成为当下生活趋势，「意拉拉·全日西餐」则是以“慢生活”为核心，以慢神拉拉为故事 IP，打造的温柔舒适、闲暇度假的慵懒花园小镇场景，开启属于意拉拉创造的“慢生活文化地标”。

According to the "2024 Top 10 Life Trends Insight Report", "slow living syndrome" has become a current trend in life. "YILALA· ALL DAY BRUNCH" is a gentle, comfortable, and leisurely flower garden town scene created by Yilala with "slow life" as the core and the slow god Lala as the story IP, opening up a "slow living cultural landmark" created by YILALA· ALL DAY BRUNCH.

门头外立面

门头外立面

门头外立面

该项目洋溢着暖洋洋气息的焦糖布丁高级配色，融入当下时尚最流行的美拉德色调，在空间中通过木质装饰、暖调肌理漆，祛除并中和原来设计中的金属感和精致冷感，使得整个空间充满细腻柔和的阳光感。我们试图用设计的方式，重新找回当今社会中人与时光、人与人的连接。

This project exudes a warm and cozy caramel pudding premium color scheme, incorporating the most fashionable Maillard tones. Through wooden decorations and warm texture paint in the space, the metallic and delicate coldness in the original design are removed and neutralized. Make the entire space full of delicate and soft sunshine. We are trying to rediscover the connection between people and time, and between people in today’s society through design.

从进入空间的第一步，就迈入了拉拉的奇妙世界。门头阵列的檐口造型搭配大面积开阔明窗，奶油白与橘调相融的色调衬得空间轻盈与隆重感并序，通过专属于意拉拉本身的考拉视觉符号做成窗户造型，给进店的消费者带来特殊的感官体验。

From the first step into space, one has entered the wonderful world of LALA. The eaves of the storefront array are designed with large open windows, and the combination of cream white and orange tones creates a sense of lightness and grandeur in the space. The window design is created through the exclusive visual symbols of the YILALA· ALL DAY BRUNCH, providing consumers with a special sensory experience when entering the store.

入口视角

如果说设计是设计师对使用场景和用户的一场单方面预想，那么从入口开始，则是第一幕镜头与观众首次交流的机会。

If design is a designer’s unilateral imagination of the usage scenario and users, then starting from the entrance is the opportunity for the first scene lens to communicate with the audience for the first time.

中心用餐区

中心用餐区

入门处的花池，打造成了一个属于意拉拉花园小镇里“拉拉”家中一角——IP 从原本的玻璃钢质感改成陶土手工感的温润感治愈感设计，有小橱柜、有小树懒、陶土花盆、鸭梨形状的黄色调落地灯、考拉的格纹小时钟，以及阵列布置的墙面和橘红的球灯，圆润暖调的家具桌椅，整体氛围如同考拉主题的治愈小漫画中的主人公的家一样，具有想象力的可爱原力。

The flower pond at the entrance has been transformed into a corner of the "LALA" home in the small town of YILALA· ALL DAY BRUNCH Garden - the IP has changed from the original fiberglass texture to a warm and healing design with a clay handcrafted feel. There are small cabinets, small tree sloths, clay flower pots, yellow adjustable floor lights in the shape of pears, Koala’s checkered small clock, as well as array arranged walls and orange ball lights, round and warm furniture tables and chairs, and the overall atmosphere is like the home of the protagonist in the Koala themed healing comic, with an imaginative and lovely Force.

花园餐区

花园餐区

花园餐吧围绕中心柱子，将柱子和镜面材料糅合在一起，产生一种圆润通透的视觉效果。结合顶部带有光照感和玻璃贴的玻璃小隔断的处理，以及屋顶植物的设计。这些材料的巧妙选用不太容易被人发现，仿佛是生长于空间之上，坐落于植被之中，被阳光包裹着。

The garden dining bar revolves around the central pillar, blending the pillar and mirror materials together to create a round and transparent visual effect. Combining the treatment of small glass partitions with light sensitivity and glass stickers on the top, as well as the design of roof plants. The clever selection of these materials is not easy to be discovered, as if they are growing in space, situated within vegetation, and enveloped by sunlight.

花园餐区

花园餐区

品牌桦木板的天然纹理能在自然环境中发酵出野生的美感，与此同时，原木质感与产品文案氛围融为一体，既营造了西餐的复古感，又有韩系 cafe 氛围。

The natural texture of the brand’s birch wood can ferment into a wild beauty in the natural environment. At the same time, the texture of the original wood is integrated with the atmosphere of the product copy, creating a retro feeling of Western cuisine and a Korean cafe atmosphere.

靠窗餐区

靠窗餐区

靠窗餐区

从远景看，从进入空间的那一抹绿色开始，围绕柱体的空间充满绿意、光影感和法式浪漫感。相较于刚刚拉拉的家，这里更适合家庭聚餐、情侣约会，或者是女性消费者社交。原本为就餐而生的区域空间身上有一种实用主义美，同时携带情绪价值和特定场景信息。

From a distant perspective, starting from the touch of green entering the space, the space surrounding the pillar is full of greenery, light and shadow, and French romance. Compared to just pulled up homes, this place is more suitable for family gatherings, dating couples, or socializing with female consumers. The originally designed dining area has a pragmatic beauty, carrying emotional value and specific scene information.

市集餐区

市集餐区

市集餐区

除了利用原有建筑、材料和光来传达互动，围着柱子，人的动线在空间中巧妙地引到空间另一面，使得人们可以忽略掉原空间的柱体，同时在建筑空间内感知空间小场景主题的变化和光影变化的乐趣。

In addition to utilizing the original architecture, materials, and light to convey interaction, the human movement around the pillars cleverly leads to the other side of the space, allowing people to ignore the original pillars and perceive the fun of small scene themes and light and shadow changes within the architectural space.

围绕“慢生活社交”，三张双人位的中心区域呈现了一个“意拉拉为主题的家居市集”氛围。一处大的装饰吊灯与橘棕调的背景相融，意拉拉 IP 为原型的可爱家具点缀其间。柜子之处偶尔出现的明艳对撞色彩，柱子的拱形设计和装饰画提升色彩亮度，地面的整体橘棕调的设计反射玻璃窗的室外光线。温馨而明媚的多巴胺色彩和奇妙的创意成为空间的一个特色，轻松活泼的气息扑面而来。

Centered around "slow life socializing", the central area of three double seats presents an atmosphere of "YILALA· ALL DAY BRUNCHthemed home market". A large decorative chandelier blends with an orange brown background, while cute furniture based on the Italian La La IP is embellished. Occasional bright and contrasting colors appear in the cabinets, and the arch design of the columns and decorative paintings enhance the brightness of the colors. The overall orange brown design on the ground reflects the outdoor light of the glass windows. The warm and bright dopamine color and wonderful creativity become a characteristic of the space, bringing a relaxed and lively atmosphere.

窗边花园餐区

窗边花园餐区

窗边花园餐区

大面积玻璃窗和植物软装的结合，使得餐厅不同的开启方式组织着不一样的空间与氛围。随着太阳高度角的变化，小小的区域里产生的光影效果也会随之变化，人们恍惚间好像穿越到欧洲小镇街头，闲适又充满情调的 cafe。当光影洒落在植物上，空间被注入柔软的情绪，细腻的材质与淡雅的色彩更好地贴切女性的温润柔美。

The combination of large glass windows and plant soft furnishings creates different spaces and atmospheres in the restaurant through different opening methods. As the altitude angle of the sun changes, the light and shadow effects produced in small areas also change. People seem to be wandering through the streets of European towns, leisurely and full of emotional atmosphere. When light and shadow fall on the plants, the space is infused with soft emotions, and delicate materials and elegant colors better fit the warmth and beauty of women.