爱马仕快闪店设计丨意大利罗马丨Studiopepe

Studiopepe在罗马Condotti大街的绝妙环境中设计了最新的爱马仕快闪店，专卖配饰、小型皮具和美容产品。

Studiopepe authors the latest Hermès pop-up store dedicated to accessories, small leather goods and beauty products in the wonderful context of Via Condotti in Rome.

工作室的创意总监 Arianna Lelli Mami和Chiara Di Pinto设计了一个优雅而温馨的空间，以蜿蜒的形状和泥土色调为特色，并以赤陶为点缀。这是一个同质的茧，表达了一种新的奢华概念，让人感觉既舒适又亲切。从地板上看，空间光滑流畅，不分性别。精品系列包括男性和女性产品，混合在一起，确保给人一种身临其境的体验，让人的所有感官都能得到满足。

Arianna Lelli Mami e Chiara Di Pinto, the studio’s creative directors, propose a graceful and welcoming space characterised by sinuous shapes and earthy tones, with terracotta accents. A homogenous cocoon expressing a new concept of luxury which feels comfortable and intimate at once. The floorpan reveals a smooth and sleek space with a gender-free approach. The boutique collection includes male and female products, mixed together ensuring an immersive experience embracing all senses.

弧形墙壁就像一条连续的丝带，引导游客穿过店内的四个房间，表现出永恒的优雅和工匠精神，这些都是品牌精神的重要价值。对这些理念的借鉴体现在对天然材料的选择上，这些材料也是典型的意大利传统材料。

Like a continuous ribbon, the curved walls guide the visitors through the four rooms of the store, expressing a timeless elegance and artisanal conscience, crucial values part of the brand ethos. The reference to these concepts is visible in the choice of natural materials which are also typical of the italian tradition.

大理石灰尘制成的优雅 intonaco 饰面覆盖了垂直表面，天然绳索制成的窗帘遮住了后院入口。与空间中性色调形成鲜明对比的是有机形状的桌面，采用了精致的赤褐色 cocciopesto 材料，凳子则采用了浓郁的胡桃木。

An elegant intonaco finish made of marbles dust covers the vertical surfaces and a curtain made of natural rope conceals the  back of house entrance. As a contrast to the neutrality of the space, are the organic shaped desktops, finished with a sophisticated cocciopesto material with a terracotta tone and the stools made of a rich walnut wood.

当代艺术对项目的开发和创意过程产生了重大影响。墙壁上的背光壁龛巧妙地借鉴了意大利Spazialismo 和 Paolo Scheggi 的作品--这是以意想不到的方式展示产品的好机会，给人一种惊喜和俏皮的感觉，而这正是爱马仕的一贯风格。一个由青铜黄铜制成的管状系统被用来展示丝巾，与Fausto Melotti雕塑作品中微妙的轻盈和俏皮相呼应。这些元素再次出现在橱窗陈列中，与优雅的熔融玻璃屏风和彩色岩石相结合，成为展示产品的进一步支撑。

Contemporary art has been a major influence in the development of the project and the creative process. Subtle references to the Italian Spazialismo and Paolo Scheggi’s work can be read in the backlit niches which animate the walls - an opportunity to display the products in an unexpected way, resulting in a feeling of surprise and playfulness which are recurring themes in Hermès approach. A tubular system made of bronzed brass has been used to display the silk scarves, echoing the subtle lightness and playfulness of Fausto Melotti’s sculptures. These elements reappear in the window displays combined with elegant fused glass screens and coloured rocks which becomes further supports to exhibit the products.

工作室重新诠释和设计了品牌的托盘、道具和所有传统陈列支架，使其与精品店的美学相匹配，并在整个过程中保持一致。在专门展示美容系列的最后一个房间之前，是一个互动式的无边房间，游客可以打开屏幕上的虚拟入口，播放工作室构思的三段视频动画。这些动画展示了想象中的风景，重新诠释了爱马仕的香水，这些香水也在这个空间中销售。视觉效果与嗅觉体验融为一体，是对爱马仕最具代表性的香水的赞美，也是艺术与梦想之间的独特故事。

Trays, props and all traditional display supports of the brand have been reinterpreted and redesigned by the Studio to match the aesthetics of the boutique, maintaining a coherent approach throughout. Right before the last room ,which is dedicated to the beauty collection, is an interactive infinity room where visitors can open virtual portals in the screen which prompt three video animation conceived by the Studio. These display imaginary landscapes that reinterpret the Hermessence fragrances which are also dispensed in the space. The visual merges with the olfactory experience, a synesthesia celebrating the most representative fragrances of the maison and contributing to this unique tale between art and dream.

Interiors:Studiopepe

Photos:AndreaFerrari