丰田 GR Gazoo 赛车品牌空间

TOYOTA GAZOO RACING BRAND SPACE

Toyota GR  brand area is a part of a Toyota's brand space design program for 2022 in KSA. THe project designed in 2021. The 1086 sq.m. area is dedicated to demonstrate the Toyota's racing cars and technologies.

The brand space area is divided into three main departments: 1. Toyota racing cars and sport prototypes  2. Toyota production racing cars and racing technologies  3. Toyota GR offroad racing cars and Dakar prototype

The main design principle is to create a visually impressive space immersed in darkness with highlighted exhibition objects. The racing atmosphere was mainly reached by using red colored accents and contrast lighting