2022 年新款超级跑车发布之旅丨Genius Progetti

The New Super Car Launch tour across five European cities redefined the raw emotion of driving pleasure. Guest experience has been built at the junction of the physical transformation of reality into an immersive, beautiful getaway.The journey started with a stunning presentation hall made of mirrors. There was no end and no beginning. Every wall reflected reality, but not for long. The mirrors appeared to be magical. In a beat, mirror walls suddenly spring to life, revealing an immersive space displaying incredible outdoor racetracks. The guest 'saw' themself inside a car. They explored how hard their heart would race during the drive and the extreme joy when a car was unexpectedly revealed in the hall at the end of it.The main speaker presentation was enhanced with a digital co-speaker - an avatar. This interaction supported the message of innovations at another level: there are no limits and no borders. It’s rapid acceleration and pure emotions of endless power, irrepressible speed, and limitless adventure.

Fun To Drive New Supercar Launch Tour

Dusseldorf, Milan, Paris, London, Basel — 2022

Agency: Genius Progetti

Event Concept and Show Production: Freckled Sky

Producers: Val Syganevich, Katya Korobko

Technical Director: Natalka Zheludova

Project Manager: Nadya Gonchar

Event Concept and Creative Direction: TRI. Direction

Directors: Mariia Hryhorashchenko, Nataliya Lysenkova, Nataliia Rovenska

Set Designer: Orest Tomashevskyi

Lighting design: Alight

Lighting director: Evgen TsibinoginVisuals: Eugene Lekh, Matthew HunterVideo Engineering: Front PicturesVideo-Control: GaiaNovaShow control media server: Screenberry by Front PicturesDigital AvatarSupervisor: Dan ZolotarenkoMotion Capture Engineer: Michael StelmakhAnimator: Oleksandr Sakhnenko VFX: Alex Martinenko Technical Support: FlytekMotion Capture by Xsens and StretchsensePowered by Unreal Engine/Metahumans and NiagaraActress: Juliana BartashMusic&Sound design: WavewalkrsVideo reportCamera: Evhen RovenskyiEditing: Illarion EfremovPhoto report: Helen BozhkoMagic mirror by ShowTex