Flip side market（Gala·y 快闪店）丨韩国首尔丨Indiesalon

在“Galaxy Studio”快闪店项目中，你可以在八月的夏季体验全新的三星Galaxy系列产品。该项目旨在提供独特的集市体验，通过Galaxy独特的快闪店设计，全年龄段的游客都可以享受到城市中的海滩度假氛围。

Introducing the ‘Galaxy Studio’ popup store project, where you can experience the new Samsung Galaxy products in the hot August summer. This project was designed to offer a unique market experience that customers of all ages can enjoy and to bring a beach holiday atmosphere to the city through the special design of the Galaxy Pop-up.

▼场地概览，interior overview©Donggyu Kim

坐落于首尔的现代大厦的五层，快闪店采用开放式天花，这里阳光充足，是一个极具吸引力的空间。通过七座连廊连接的室内和室外的空间结构提供了较高的可达性，而六层则提供了一处可以俯瞰全场的特殊空间。

Located on the 5th floor of The Hyundai Seoul, the popup space features an open ceiling and a sunlit environment, making it an attractive space. The spatial structure that connects the inner zone and outer zone with seven bridges provides high accessibility, and the 6th floor offers a special space that you can overlook at a glance.

▼通过七座连廊连接室内和室外的空间，connects the inner zone and outer zone with seven bridges©Donggyu Kim

▼六层则可以俯瞰全场，the 6th floor offers a special space that you can overlook©Donggyu Kim

▼俯瞰场地，overlook the space©Donggyu Kim

醒目的沙滩条纹遮阳棚高高耸立。设计师利用 Galaxy 新产品的各种颜色，设计出了沙滩集市遮阳棚的条纹图案。建筑结构由 5 个遮阳棚组成，遮阳棚的高度足够高，整个空间即使从 6 楼和 5 楼也能辨认出是一个集市。室内设计采用房屋的形式，创造出一个体验区。

The prominently displayed beach-striped parasols rise up high. Utilising various colours of the new Galaxy products, the striped pattern of beach market parasols was created. The structure consists of 5 pergolas designed to be as tall as possible, allowing the entire space to be recognised as a market, even from the 6th and 5th floors. The interior is designed in the form of houses, creating an experiential area.

▼沙滩氛围，beach atmosphere©Donggyu Kim

▼醒目的沙滩条纹遮阳棚，the prominently displayed beach-striped parasols ©Donggyu Kim

玻璃的天花最大化利用了自然采光，场地内放置了两张桌子，让人感觉汝矣岛的中央有大海在蔓延。这些桌椅用层层叠叠的透明亚克力制成，象征着海滩上美丽的起伏波浪。阳光照在层层叠叠的“波浪”上，创造出一种 “水光 “效果，再现更逼真的海滩波浪。在项目结束后，每一块亚克力桌都会被回收来制作出另外50 张桌子供不同场所使用，同时不影响快闪概念的设计元素，强调了可持续的设计原则。

Using the glass ceiling to maximise natural sunlight, two tables are placed, giving the feeling that the sea is spreading in the middle of Yeouido. These tables and chairs symbolise the beautifully undulating waves of the beach and are made with layered transparent acrylic. The layers of waves receive sunlight, creating a ‘water light’ effect that reproduces the more realistic waves of the beach. After the project, each acrylic table will be recycled to create 50 tables for various places while not compromising the design elements suitable for the popup concept, emphasizing sustainable design.

▼象征着海滩上美丽的起伏波浪的桌椅，tables and chairs symbolize the beautifully undulating waves of the beach©Donggyu Kim

▼象征着海滩上美丽的起伏波浪的桌椅，tables and chairs symbolize the beautifully undulating waves of the beach©Donggyu Kim

▼象征着大海在蔓延开来，giving the feeling that the sea is spreading©Donggyu Kim

快闪桌采用了Indiesalon的标志性设计“绿洲桌”。它拼成的长桌使所有年龄层的人都聚集在一起，可以同时供休息和站立使用。

This popup table used the signature design of ‘Oasis Table’ by Indiesalon. It is completed as a table that people of various ages can gather around, both for sitting and for standing use.

▼Indiesalon的标志性设计“绿洲桌”，the signature design of ‘Oasis Table’ by Indiesalon©Donggyu Kim

▼Indiesalon的标志性设计“绿洲桌”，the signature design of ‘Oasis Table’ by Indiesalon©Donggyu Kim

▼“绿洲桌”细部， ‘Oasis Table’ detail©Donggyu Kim

现代大厦的Galaxy Studio快闪店提供了独特的体验，结合了城市的便捷和海滩的美丽。该项目通过精心设计的元素和对可持续性的关注，为游览者们提供了和传统快闪店截然不同的乐趣。

The Galaxy Studio popup store at The Hyundai Seoul offers a unique experience that combines the convenience of the city with the beauty of the beach. This project, with carefully designed elements and a focus on sustainability, provides visitors with a new dimension of enjoyment, distinct from typical pop-up stores.

▼室内俯瞰，overlook of the interior space©Indiesalon

▼草图，sketch©Indiesalon

Project Name: Flip side market (Galaxy pop-up store)

Office Name: Indiesalon

Social Media Accounts: @indiesalon_official

Firm Location: 3F, 87, Poeun-ro, Mapo-gu, Seoul, Republic of Korea

Completion Year: 2023

Gross Built Area (m2/ ft2):

Project Location: The Hyundai, 108 Yeoui-daero, Yeongdeungpo-gu, Seoul, South Korea

Program / Use / Building Function:

Samsung Pop-up store / Mist acrylate board / Showrooms, Event pop-up, Exhibitions

Lead Architects: Seokjoon Jang

j@indiesalon.co.kr

Partner: Cheil Worldwide

Photographer

Photo Credits:  Donggyu Kim