NUTURA 展亭丨意大利米兰

作为国际设计再进化展（Interni Design Re-Evolution exhibition）Fuorisalone 2023部分的展品，NUTURA展亭于2024年4月17日至26日在米兰大学的庭院中向公众开放。Roca品牌携NUTURA展亭重返著名的2023米兰设计周，该作品由Benedetta Tagliabue – EMBT建筑事务所设计，灵感来自地中海的光线和肌理。NUTURA展亭将带领游客在起伏的木材和陶瓷墙壁之间进行曲折且多感官的旅行，在那里，木制的框架与格栅创造了一场光影与纹理的游戏。展厅的名字是Roca的最新产品系列的结合，包括由Inma Bermúdez设计的Nu系列，以及由屡获殊荣的西班牙设计师Andreu Carulla设计的Tura系列。

Nutura can be visited from the 17th to 26th of April in the courtyard of the Università degli Studi di Milano (Via Festa del Perdono 7) within the framework of Fuorisalone 2023 as part of the Interni Design Re-Evolution exhibition event. Roca returns to the prestigious Milán Design Week 2023 with Nutura, designed by Benedetta Tagliabue – EMBT Architects, inspired by the light and textures of the Mediterranean. Nutura takes visitors on a sinuous and multisensory journey between undulating wood and ceramic walls where pylons and shutters create a game of lights, shadows, and textures. The name of the pavilion is a blend of Roca’s latest collections, Nu, by Inma Bermúdez and Tura, by Andreu Carulla, designed by award-winning Spanish designers.

▼项目概览，Preview © Marcela Grassi

作为对自然和20世纪巴塞罗那建筑的致敬，展亭完美地融入了大学的Cortile d’onore中央庭院，与周围茂盛的银杏树相得益彰。对于Benedetta Tagliabue来说，“无论是NUTURA展亭内部还是外部都能创造出独特的体验，这是一处由自然元素打造的宁静的休憩之地，需要人们去慢慢探索。当你进入展亭时，就如同走进了一片可以俯瞰大海的世界，领略着Coderch的地中海建筑之美。”

A tribute to nature and 20th century Barcelona architecture, the pavilion perfectly integrates in the University’s Cortile d’Onore, surrounding and respecting an imposing Gingko Biloba tree. For Benedetta Tagliabue, “Nutura can be enjoyed from the inside and from the outside. It is a place of peace, of rest, built with natural elements, and discovered little by little. When you enter, it is like walking into a world that overlooks the sea, a world related to the Mediterranean architecture of Coderch”.

▼项目坐落于米兰大学的Cortile d’onore中央庭院，The project is located in the central courtyard of the Cortile d ‘Onore of the University of Milan © Marcela Grassi

展亭堪称有机的曲线与中性色彩的结合，从不同色调的棕色到不同深浅的蓝色，都不禁让人联想起陆地和海洋。Benedetta Tagliabue评价它是“地中海的回声“，“是与游客慢慢互动的自然元素”。陶瓷元素的色彩以Nu和Tura产品为灵感，并以产品的简笔画图案为特色。除了Benedetta Tagliabue – EMBT建筑事务所的精彩设计之外，Ceràmica Cumella与建筑研究所IAAC (Instituto de Arquitectura Avanzada de Cataluña)合作，将传统工艺与技术相结合运用在了本项目中。

▼分析图，analysis diagram ©Benedetta Tagliabue – EMBT Architects

The organic shapes and the combination of neutral colours, from the different tones of brown to the various shades of blue, are reminiscent of the land and the sea. “Echoes of the Mediterranean”, Benedetta Tagliabue says, “elements of nature with which visitors slowly interact”. The selection of colours for the ceramics features allegorical drawings of Nu and Tura products. Following the design of Benedetta Tagliabue – EMBT Architects, Ceràmica Cumella, in collaboration with the Architecture Institute IAAC (Instituto de Arquitectura Avanzada de Cataluña), combines traditional craftsmanship with technology.

▼展亭外观，exterior view of the pavilion © Paolo Fassoli

▼木制格栅创造出光影的游戏，Wooden grilles create a play of light and shadow © Paolo Fassoli

当游客穿过空间时，可以发现地面上漂浮的字母海洋，从不同的观看角度，还能够发现隐藏在地板上的信息。展亭游径的终点是一座广场，游客可以在那里放松，欣赏美丽的文艺复兴时期的Cortile d’onore中央庭院。在Isern Serra的艺术指导下，自然材料与3D艺术家Julia Ippolito和Joe Mortell的数字创作形成对比。“地中海虚拟世界:梦幻之旅”为NUTURA展亭赋予了一种身临其境的体验，同时通过超现实主义的迷人图像世界，展示了Roca品牌第三个浴室产品系列Ona，同时也展示出充满色彩和光线的地中海风情。

A sea of floating letters on the ground can be discovered as the visitor walks through the space, or from a different vantage point, revealing a message hidden on the floor.  The path culminates in a kind of square, where the visitor can relax and enjoy the view over the beautiful Renaissance Cortile d’Onore. The natural materials contrast with a digital creation by the 3D artists Julia Ippolito and Joe Mortell, under the artistic direction of Isern Serra. “Mediterranean Metaverse: an oneiric journey” transforms Nutura into an immersive experience while it presents a third bathroom collection, Ona, through a surrealist world of captivating images also inspired by the landscape, colours, and light of the Mediterranean.

▼鸟瞰，aerial view © Marcela Grassi

▼瓷砖创造出彩色的海洋，Tiles create a sea of color © Marcela Grassi

▼自然材料与3D艺术家Julia Ippolito和Joe Mortell的数字创作形成对比，

The natural materials contrast with a digital creation by the 3D artists Julia Ippolito and Joe Mortell © Marcela Grassi

Roca的企业营销和设计总监Marc Viardot说：“米兰设计周是产品展示的全球性舞台。每次展示都宛如一次快照，将品牌的所有历史和许多无形的层面带入生活。与Benedetta Tagliabue的有趣合作代表了Roca的DNA，并在这一刻真正成为品牌的一部分。”

▼分析图，analysis diagram ©Benedetta Tagliabue – EMBT Architects

For Marc Viardot, Roca’s Corporate Marketing and Design Director, “Milan Design Week is the global stage to present what a brand stands for. Each presentation is a snapshot that brings the brand to life with all its history and the many intangible layers. The collaboration with Benedetta Tagliabue intriguingly represents Roca’s DNA and becomes part of it at this very moment.”

▼细部，details © Paolo Fassoli

为了回应设计周“再进化”的主题，并考虑到环境的可持续性，构成NUTURA展亭的所有材料在展后都将被拆解、回收，并用于世界各地的其他装置和展览中。

In harmony with the motto Re-Evolution and with a view to environmental sustainability, all the materials that make up the pavilion will be disassembled, recovered, and used in other installations and exhibitions around the world.

▼模型，models © Marcela Grassi

▼总平面图，master plan ©Benedetta Tagliabue – EMBT Architects

▼拼贴插画，collages ©Benedetta Tagliabue – EMBT Architects

▼分析图，analysis diagrams ©Benedetta Tagliabue – EMBT Architects

NUTURA PAVILION

Pavilion Design

Benedetta Tagliabue – EMBT Architects

Principal architect – Benedetta Tagliabue

Project director – Nazaret Busto Rodríguez

Team: Artemis Papakosta, Sara Manfredini, Arturo Mc Clean, Gabriele Rotelli, Darragh Casey, Andrea Norcini, Simone Damiani, Alessia Zani, Lluc Miralles, Asier Lacarra, Rim Bouarourou, Eoghan Mccague, Sofia Dini.

Collaborator

Ceramics – Ceràmica Cumella, in collaboration with IAAC

Constructor – TAGI 2000 Srl

Video Creative direction – Issern Serra

Video 3D artists – Julia Ipolito and Joe Mortell

Graphics – Clase

Photography – Marcela Grassi, Paolo Fassoli

Interni Design Re-Evolution

Event organized by INTERNI Magazine for FuoriSalone 2023

Università degli Studi di Milano (courtyard)

Via Festa del Perdono 7, 20122 Milano

Exhibition dates 17–26 April 2023

Arturo Mc Clean, Head of Communications