Mutina 展厅丨中国嘉兴丨陌野设计

是产品，是艺术品，也是一座空间艺术馆。意大利设计品牌 Mutina 中国首家独立门店由陌野设计在浙江嘉兴呈现。将自然元素融入当代设计，唤起人们与大自然的共情。打破边界，在不断推翻与重建中，用不一样的方式表达陶瓷，推动陶瓷材料与艺术空间的融合。“观察自然，对我的创作非常重要”。陌野设计的呈现，取代传统陶瓷销售展示，却极具包容性地，通过艺术策展的形式铺陈作品，利用空间自然的特点，巧妙结合产品，使其成为空间的一部分。让参观者在游走中，感受到舒适和轻松的空间氛围，理解品牌的设计理念。

Is the product, is the artwork, is also a space art museum. Italian design brand Mutina has its first independent store in China, which was created by Modeno in Jiaxing, Zhejiang province. Integrate natural elements into contemporary design to arouse people’s sympathy with nature. Break the boundary, in the continuous overthrow and reconstruction, with a different way to express ceramic, ceramic materials and promote the integration of art space. “Observing nature is very important to my creation.” The presentation of Mono design, instead of the traditional ceramic sales show, but extremely inclusive, through the art curatorial form display works, using the natural characteristics of the space, skillfully combine products, make it a part of the space. Let the visitor walk in, feel comfortable and relaxed space atmosphere, understand the design concept of the brand.

▼空间概览，Overall view© 赵龙

#01.重塑品牌体感：可感知的场域

Rebranding: the field of perception

陌野设计以自然与光影为理念，一改原本平淡与存在劣势的空间形态，挖掘原有空间特点，用理性且克制的设计表达。重塑外立面，呈现品牌的质感。通过重新梳理迂回有致的场地动线，以高差丰富空间游览意趣，过渡外界喧嚣，抵达内部宁和。以极简与克制的语言，通过一面静水与观赏式平台形成对望，瞬间建构起空间的宁静与悠然。

Based on the concept of nature and light and shadow, the Moye design changes the original plain and inferior space form, excavates the original space characteristics, and expresses it with rational and restrained design. Reshapes the facade to present the texture of the brand. By rearranging the circuitous route of the site, it enriches the interest of the tour by height difference, and transits the noise of the outside world to reach the Inner Ninh Hoa. With the language of minimalism and restraint, through a side of still water and viewing platform to form a look at each other, an instant to build a space of tranquility and ease.

▼门头，Front door

© 赵龙

▼重塑外立面，Reshape the facade © 赵龙

手工陶瓷的质感展现了原始和自然之美，不论是坚韧创作的工匠精神，或是朴素而宁静的灵感场域，皆成为我们想要传达的品牌观念。设计坚持以质感天然的统一材质装饰外部所见之处，透过肌理的细腻感知，传递对美与艺术的共鸣。利用偏轴门延伸室内外，开启返璞归真的空间体验之旅。而此处亮相的 Celosia，像一位引路人，将光影和参观者一同引入室内。

The texture of handmade ceramics shows the beauty of primitive and nature. Whether it is the craftsmen’s spirit of tenacious creation, or the simple and quiet inspiration field, all become the brand concept that we want to convey. Design adheres to the natural texture of the unified material decorative external see, through the delicate perception of texture, convey the resonance of beauty and art. Use the off-axis door to extend the indoor and outdoor, open the space experience of returning to simplicity. Celosia, appearing here, acts as a guide, bringing light and shadow into the room with the visitors.

▼手工陶瓷的质感，The texture of handmade ceramics © 赵龙

#02.流露自然美学：光影的艺术馆

Natural Aesthetics: a museum of Light and shadow

让自然光影流淌于室内，创造时间的美学。让人松弛地漫步其中，感受阴翳与光明，秩序与自由。光影随着时间推移，抚摸过场地的每一处，使这里更显灵动的生命力与恒久的美。阴翳与光明的相汇处，通过延展建筑外立面，融入 9m 长一体化玻璃巨幕，让外部的自然与光影渗透室内。

Let the natural light and shadow flow in the room, creating the aesthetics of time. Let people relax to walk in it, Feel the shadow and light, order and freedom. Light and shadow caressed every part of the field over time. Make here more vivid vitality and eternal beauty. The meeting place of Shadow and light, by extending the building façade, is integrated into the 9m long integrated glass giant screen, allowing the nature and light and shadow of the outside to permeate the interior.

▼玻璃巨幕，Giant glass screen © 赵龙

秉承着 Mutina 自然融合的理念，这一空间在设计时也关注到人与自然的关系。长窗令外部的植物绿意与四季风光一览无余，同时延伸空间的通透感与呼吸感。“FORM follows THOUGHT”（相由心生），思维方式决定表现形式。或是直线条、模块化、几何感、三维立体等理性的方式，为设计师提供无限感性创作空间。

Based on the concept of Mutina natural fusion, this space is also designed with a focus on the relationship between man and nature. The long window gives a panoramic view of the plants and the four seasons, while extending the space’s sense of permeability and breathing. “FORM follows THOUGHT”, the mode of thinking determines the Form of expression. Or linear, modular, geometric sense, three-dimensional and other rational ways to provide designers with infinite perceptual creative space.

▼空间中的通透感与呼吸感，Transparency and breathability in space © 赵龙

设计在温暖平和的空间底色上，低调而克制地融入产品展示，使其以自然的状态呈现给客户。在光的配合下，空间呈现变换的姿态，也让时间有了经过的痕迹。在混凝土质感之中，纹理让温柔与粗犷找到了更好的结合，营造出平静、舒展的松弛感。在可诗意化使用的材料之外，产品本身更是一件室内装饰艺术品，为空间建构趣味、色彩、生命力。

Design in the warm and peaceful space on the background, low-key and restrained into the product display, so that its natural state presented to the customer, with the cooperation of Light, space presents a changing attitude, but also let the traces of time have passed, in the texture of concrete texture so that gentle and rough to find a better combination, creating a calm, relaxing sense of relaxation. In the use of poetic materials, the product itself is a piece of indoor decorative art, for the construction of space interest, color, vitality.

▼温暖平和的空间底色，The warm and peaceful space © 赵龙

#03.还原本真质感：理性建构场域

Restore the true sense: rational construction of the field

“做空间的第二层皮肤。”——艺术家通过对瓷砖的规格、纹理和材料组成方面设计和思考，让它们变得亲切适用，为空间设计赋能。设计消除空间的界限感，从而引发客户产生新的行为。以艺术化的策展形式，呈现独一无二的展厅氛围。墙上以吊线轻盈悬挂产品，如同展示艺术画作一般，让人自由地漫步、凝视、观赏、解读。

Make the second skin of the space.”-the artist designs and thinks about the size, texture and material composition of the tiles, making them approachable and applicable to the space. Design eliminates the sense of spatial boundaries, which triggers new behaviors in the client. To artistic curatorial form, showing a unique exhibition hall atmosphere. Hanging on the wall with a light hanging line products, as the general display of art paintings, people free to walk, Gaze, watch, read.

▼独一无二的展厅氛围，A unique exhibition hall atmosphere © 赵龙

室内不存在多余的墙体阻挡，容纳充裕的行走空间。裸露而不加修饰的建筑柱体，还原材料的最本真与天然色彩，展现自然的温度与肌理，也让时间留下痕迹。陶瓷作品不露痕迹地铺陈在空间中，“糅合”进空间里。设计不是空间的附属品，而是服务于空间的赋能者。重复韵律、极致对缝的线条，构建令人动容的视觉秩序，同时传递品牌一丝不苟的工匠精神。设计师希望产品展示更加隐于场景、专注提供功能服务，如艺术品般存在，却能渗透进客人的细微感知。

The indoor does not have the superfluous wall block, accommodates the abundant walking space. The naked and unadorned columns of the building restore the most authentic and natural colors of the materials, showing the natural temperature and texture, but also let the time left traces. Ceramic works are laid out in the space without revealing traces, “Blending” into the space. Design is not an adjunct to space, but an enabler that serves it. Repeat the rhythm, the extreme to the seam lines, the construction of moving visual order, while convey the brand meticulous craftsmanship. Designers want to show products more hidden scene, focus on the provision of functional services, like a work of art, but can penetrate the subtle perception of the guests.

▼艺术化的策展形式，Artistic curatorial form © 赵龙

▼展陈细部，Detials© 赵龙

空间中吧台的材质选择了 Fringe 系列产品，两种宽度间隔的平行线，刻在吧台表面，形成砖状结构。疏密不同的平行线条选用对比色的环氧填缝剂勾勒，通过线条颜色、大小的简单改变，自由组成多种无接缝图案，在视觉上带给参观者强烈的秩序感。

The bar material in the space selected Fringe series products, two width-spaced parallel lines, engraved on the bar surface, forming a brick-like structure. The different parallel lines are sketched by contrasting epoxy caulking agent. Through the simple change of line color and size, they freely form many kinds of jointless patterns, which bring visitors a strong sense of order.

▼强烈的秩序感，A strong sense of order © 赵龙

▼其他空间表达，Other space design© 赵龙

▼材质细部，Detials© 赵龙

一如 Mutina 品牌的创办初心：打破人们对陶瓷的原有认知与墨守成规的使用，探索并挖掘陶瓷的潜力。在展厅的设计中，陌野设计同样跳脱产品销售展厅的常规框架，转而提炼品牌调性，聚焦于营造空间的自然韵律与卓越质感，引领观者沉浸于一场关于空间艺术的深度体验之旅，深刻感受陶瓷艺术与现代空间美学的完美融合。

Just like the original intention of Mutina brand: to break the traditional understanding and use of ceramics, explore and tap the potential of ceramics. In the design of the exhibition hall, Mono design also breaks away from the normal frame of the product sales hall, and instead refines the brand tone, focusing on the natural rhythm and excellent texture of the space, leading the viewer to immerse in a deep experience about space art, deeply feeling the perfect integration of ceramic art and modern space aesthetics.

▼平面图，plan© 陌野设计

项目信息

Project information

项目名称：美铸贸易有限公司-Mutina 展厅

Project name: Mutina Exhibition Hall of Meizhong Trading Co., Ltd.

Location: Jiaxing, Zhejiang Province

Designer: Moye design

Chief designer: Zhu Jiemei Miao Yongle

Creative Design: Zhu Jiemei, Miao Yongle

设计执行：于清风

Design execution: in The Breeze

工程总监：骆淑琴

Project Director: Luo Shuqin

施工单位：嘉兴奥远装饰工程有限公司

Jiaxing Aoyuan Decoration Engineering Co., Ltd.

灯光设计：QUZU.全舟照明-王晨

Lighting Design: Quzu boat lighting-Wang Chen

Project Photography: Zhao Long