禾赛企业展厅丨中国上海丨INGROUP

项目信息

项目名称：禾赛企业展厅

项目业主：禾赛科技

项目地点：上海市嘉定区宝钱公路 3188 号 Maxwell Center

设计时间：2023.8-2023.11

完工时间：2024.1

项目规模：700㎡

空间设计：INGROUP

创意总监：Raven Wang

设计总监：林虹辰

设计团队：朱谦、陈晓君

项目摄影：自由意志摄影工作室

前述

智能化浪潮席卷全球，深刻塑造着人类的生活方式。在万物互联的新纪元，激光雷达，作为机器感知世界的重要工具，犹如人类的眼睛，在复杂多变的环境中发挥重要作用，成为连接物理世界与数字世界的桥梁。

The global wave of digitization is spreading worldwide, drastically changing lives. Lidar, similar to the human eye, is a sensor capable of detecting the precise location of objects, playing a pivotal role in navigating complex environments. In the modern era, lidar connects the physical world with the digital realm.

禾赛科技（Nasdaq: HSAI）是全球领先的激光雷达研发与制造企业，产品广泛应用于支持高级辅助驾驶系统（ADAS）的乘用车和商用车、自动驾驶汽车，以及无人配送车、AGV 等各类智能机器人应用。

Hesai Technology (Nasdaq: HSAI) is a global leader in lidar solutions. The company’s lidar products enable a broad spectrum of applications, including passenger and commercial vehicles with Advanced Driver Assistance Systems (ADAS), autonomous driving vehicles, and robotic applications such as last-mile delivery robots and AGVs.

INGROUP 作为禾赛特邀设计团队，应邀设计禾赛科技位于其 Maxwell 全球研发智造中心的展厅。

INGROUP was invited to design the exhibition hall at Maxwell, Hesai’s Global R&D and Manufacturing Center.

关于设计思考

一切都在变革中，设计、商业、企业展厅如是。我们不仅要求一个美观、呈现企业信息的展厅，更需要通过数字化赋能为客户提供一个沉浸式、强互动的体验环境，让来访者对品牌及企业留有认知记忆。本次设计我们着重于数字化互动与科技美学空间设计的融合，旨在探索一种全新的企业品牌展厅模式！

Everything is undergoing transformation, and corporate exhibition halls are no exception. We require not just a beautiful exhibition hall that presents corporate information, but one that also empowers customers with an immersive, highly interactive experience through digital means. In this design, we focus on the integration of digital interaction and technological aesthetic space design, aiming to explore a new model for brand exhibition halls.

数字回声动线思考

“数字回声”在设计中包含两层含义，其一是关于空间参观流程中的体验设计：我们在展厅的参观动线上设置多点位、多模式数字化互动，参观者可以在旅程中的每个章节获得数字化的互动反馈，让数字化成为本次设计空间体验中的重要一环；另外我们以大雷达模型装置为中心，在地面、立面空间均设计环绕曲线及造型来完成“数字回声”的概念表达，仿佛雷达不断在感知周围。

The concept of "Digital Echo", is inspired by how Hesai’s lidar technology responds to this era of rapid change. "Digital Echo" includes two key elements within its design. The first element is how digital interaction is integrated throughout the space: multi-point and multi-mode digital interaction is incorporated throughout the exhibition hall, so that visitors can receive interactive feedback throughout each stage of the tour; Additionally we feature a large lidar model device at the center, with surrounding curves and shapes in the floor to represent "Digital Echo", symbolizing a lidar constantly sensing its environment.

空间展示

项目爆炸图

整个展厅的游览由四组数字化体验串联。

The entire tour of the exhibition hall is connected by four sets of digital experiences.

四组数字化体验

01 点云隧道 沉浸体验

展厅入口正对建筑主入口，我们将贴合建筑轮廓的深色色块置于视觉终端，左侧翻篇装置可设置定制化欢迎语。

The exhibition hall entrance faces the main entrance of the building. We placed dark color blocks that match the building’s outline at the visual terminal, and on the left side, a page-turning device can display customized welcome messages.

随着金属舱门缓缓打开，步入点云隧道。被高反射的深色隧道空间包裹，与外部环境形成巨大差异，为参观者提供一个沉浸式体验状态转化的起始。我们希望设计介入之后，能营造展示和体验俱佳的游览氛围，将人从现实周遭的平常中抽离出来。

As the metal hatch slowly opens, you step into the point cloud tunnel. The high-reflectivity dark tunnel space envelops you, creating a stark contrast with the external environment. This serves as the starting point for an immersive transition experience for visitors.

通过激光雷达雷达的精准捕获，点云灯光矩阵将参观者的影像二维化地呈现在左侧，与参观者同步进入展厅，意喻参观者进入了点云世界。

Through lidar capture, the point cloud light matrix displays a two-dimensional image of the visitor on the left side, appearing simultaneously as they enter the exhibition hall. This symbolizes their entry into the "point cloud world".

展厅入口

02 感知雷达光感实验

走出隧道，灯光逐渐明亮。在展厅内厅的左侧展示了禾赛科技的核心产品和历史沿革，让观者可以沉浸式的了解企业的发展历程与产品。

As you exit the tunnel, the lights gradually intensify. On the left of the exhibition hall, Hesai’s core products and historical evolution are showcased, allowing visitors to experience the company’s history and products.

光感实验室，在内厅的右侧，是展厅体验的重点。我们在空间中划分暗亮两区，在暗色区域，通过数字化影像还原街道实景，对路况进行生动演示。藏于车内的激光发射器模拟激光雷达在智能汽车上的运行状态，蓝色光束在空间中穿梭，捕捉周围每一个细节，使来访者更直观地感知禾赛激光雷达技术。

The Lidar Projection Showcase is the highlight of the exhibition experience. The space is divided into dark and light sections. In the dark area, we use digital images to recreate street scenes, vividly illustrating road conditions. Laser emitters concealed within the car simulate lidars operating within intelligent vehicles. Blue beams of light scan the road scenario, capturing every surrounding detail, allowing visitors to perceive Hesai’s lidar technology.

03 新质生产专利技术

紧随其后，场地之中延续出一片弧形展墙，近一千颗禾赛 AT128 激光雷达阵列其上，每一个都被刻上专利号和名称。专利展示以壮观的阵列形式包裹参观者的视觉，也让各展区间保持了「开放且连接」的关系。

Subsequently, a curved display wall extends across the exhibition hall, displaying nearly one thousand Hesai AT128 lidar units, each engraved with patent numbers and names. This impressive array of patents captivates visitors and connects the exhibition.

禾赛 AT128 阵列

禾赛专利技术墙特写

04 巨型装置空间焦点

正对面是模型展示区，巨形雷达于弧形穹顶之下，营造出强烈的视觉焦点。参观者可走入其中，近距离观察禾赛 Pandar128 高性能激光雷达精密的细节，感受其高端的制造和创新设计。地面嵌入灯带环绕，增强空间聚焦。

Across the patent area, a giant lidar is positioned under a curved dome, creating a strong visual focal point. Visitors can enter the area to examine the intricate details of Hesai’s Pandar128 high-performance lidar, showcasing its high-end manufacturing and innovative design.Embedded light strips on the floor enhance the space’s ambience.

雷达打卡区

合作品牌矩阵

05 机械臂互动

当参观者在大雷达前完成打卡，将会被接球机器人邀请一起玩投球游戏。机器人上装了多颗禾赛 QT128 和一颗 FT120 激光雷达用于感知抛球路线。机械臂一次次接住参观者投掷来的球，左边的屏幕也实时映射出参与者的实时点云。在与机器人的数字化互动游戏中，除了使整个展厅体验更添趣味性之外，参观者也将深度理解雷达之于机器相当于人类“眼睛”的意义。

When visitors finish examining the giant lidar, they are invited to play a ball-throwing game with a robotic arm. The robot is equipped with multiple Hesai QT128 sensors and an FT120 sensor to sense and predict the ball’s trajectory. The robotic arm catches the balls thrown by visitors one by one, while the screen on the left simultaneously displays the live point cloud of the participants. Through this interactive game with the robot, in addition to adding a layer of fun to the exhibition, visitors also gain a deeper understanding of the connection between lidars and human eyes.

设计思考

基于空间整体交互与美感的诉求，在理解交互技术、设计美学以及品牌需要传递的信息后，综合考量设计结果。让美学，功能性，和科技实操性并存。整个设计和实施的过程，INGROUP 与研发团队一起并肩攻克技术难点，将数字化体验充分融入空间设计。

Based on the demands for overall spatial interaction and aesthetics, we comprehensively considered the design results after understanding interactive technology, design aesthetics, and the information the brand needs to convey. This approach ensures the coexistence of aesthetics, functionality, and technological practicality. Throughout the design and implementation process, INGROUP collaborated closely with the R&D team to overcome technical challenges together, fully integrating the digital experience into the spatial design.

禾赛展厅设计以数字科技为核心，将激光雷达技术与数字化互动相结合，串联起一个充满未来感的数字体验空间。点云元素贯穿始终，不仅展示了禾赛科技的技术实力，更让访客在互动中感受到激光雷达科技的温度。通过视觉与感官的盛宴，激发了访客的探索欲望，展现了禾赛品牌的前瞻性和领导力。整个空间既是对禾赛科技故事的叙述，也是对科技与人文融合的深刻思考。

The design of Hesai’s exhibition hall centers on digital technology, combining LiDAR technology with digital interaction to create a futuristic digital experience space. Point cloud elements run throughout, not only showcasing Hesai’s technological prowess but also allowing visitors to feel the warmth of LiDAR technology through interaction. This visual and sensory feast stimulates visitors’ curiosity and demonstrates Hesai’s forward-thinking and leadership. The entire space narrates the story of Hesai’s technology and offers profound insights into the integration of technology and humanity.