老挝金三角电竞酒店丨辰夏空间规划

前言：随着电竞行业的不断成熟和迅速发展，电竞酒店已经成为了年轻人在网络世界里的“新家”，我们发现，越来越多的品牌将营销的触角伸向了电竞行业，电竞营销成为了营销的“新风口”。

电竞酒店与传统酒店不同，主要客群集中在 20-35 岁，大多数为当前营销界较为关注的“Z 世代”人群。科幻感的门厅设计，让人耳目一新，成为打卡消费的一种可行性是我们这次需要探讨的主题。

Esports hotels are different from traditional hotels in that their main customer base is concentrated between the ages of 20 and 35, with the majority being the "Z generation" who are currently receiving more attention in the marketing industry. The sci-fi entrance hall design is refreshing and a feasibility for check-in consumption is the theme we need to explore this time. 公共区域/

结合年轻客群喜好特点，提炼品牌文化及品牌元素，在视觉与文化概念上互相呼应与关联，构筑具有独特文化印记的电竞酒店空间，让用户在住宿体验中，形成强烈的思想共鸣和满足。公区的 RGB 灯光是目前当下最主流的设计元素，这次大量的运用在公区，让年轻人进来就能感受到产品的魅力是拉满的。

Based on the preferences and characteristics of young customers, extract brand culture and brand elements that complement and relate to each other in visual and cultural concepts, and construct an e-sports hotel space with unique cultural imprints, allowing users to form strong ideological resonance and satisfaction in their accommodation experience. RGB lighting in public areas is currently the most mainstream design element, and this time it is widely used in public areas, allowing young people to feel the charm of the product when they come in. 豪华五人间 1 /

豪华五人间 2/

豪华四人间

豪华双人间

情侣双人间 1/

情侣双人间 2/

四人对战间/

普通五人间

豪华三人间

双人间上下铺

双人间大床

这次争对甲方的需求，我们打造了十三种不同的空间场景体验方式，以满足不同组合的年轻人群来此消费。让用户在享受高品质电竞设备和舒适的酒店住宿体验时，还能获取更多电竞相关爱好场景。通过品牌力打造，可以在市场上占据更大的份额，提升品牌的影响力和知名度，让更多的电竞玩家选择来到电竞酒店进行游戏。赋予 IP 深度的文化内涵，并为其构筑一个专属的、独特的品牌人格和价值观，而这个文化内涵是需要根据品牌自身的定位、差异化竞争优势以及目标消费人群的消费特征等方面去一步步确立的。

We have created thirteen different spatial scene experience modes to meet the needs of the first party in this competition, in order to meet the consumption needs of young people with different combinations. Allow users to access more esports related hobby scenes while enjoying high-quality esports equipment and comfortable hotel accommodations. By building brand power, we can occupy a larger market share, enhance brand influence and visibility, and attract more esports players to come to esports hotels for gaming.

Endow IP with profound cultural connotations and construct an exclusive and unique brand personality and values, which need to be established step by step based on the brand’s positioning, differentiated competitive advantages, and the consumption characteristics of the target consumer group.

洗衣区 /

为了给玩家带来强烈的沉浸式感官体验，将是年轻人到电竞客房休闲娱乐的首选，也是我们在追求和实现的目标。电竞酒店的行业标准，一直没有准确的定义，但是毫无疑问，以电竞 IP 为主题风格打造来设计，会让玩家有真正沉浸式的电竞体验。所以洗衣房也是延续了我们整体的设计元素，让空间更加具有代入感。

In order to provide players with a strong immersive sensory experience, it will be the first choice for young people to relax and entertain in esports rooms, which is also our goal to pursue and achieve. The industry standards of esports hotels have not been accurately defined, but there is no doubt that designing with esports IP as the theme style will allow players to have a truly immersive esports experience. So the laundry room also continues our overall design elements, making the space more immersive.

▼平面图，Plan

项目信息/Projectinformation

设计机构：辰夏空间规划

设计团队：张泰榜

项目地点：老挝金三角华人特区

建筑面积：1350m²

主要材料：艺术漆、木饰面板、拉丝不锈钢、进口复合地板、渐变玻璃、RGB 光源

设计时间：2024 年 6 月

Design agency:CHENXIASTUDIO

Design team:Zhang,taibang

Project location:Laos Golden Triangle Chinese Special Zone

Building area:1350m²

Main materials:Art paint,wood veneer,brushed stainless steel,imported composite flooring,gradient glass,RGB light source

Design time:June 2024

致力于严谨的现代城市空间生活美学，追求建筑与空间的尺度平衡。

2018/艾特奖公寓设计优秀奖

2018/芒果奖中国人文设计大赛住宅公寓类创意奖

2019/中国红棉奖室内优秀设计奖

2019/中国红棉奖最美艺术空间优秀设计奖

2019/金蝴蝶奖“2019 创意生活设计”银蝴蝶奖 公寓类

2020/40 UNDER40 中国（淮安）设计杰出青年

2020/中国红棉奖极简艺术空间优秀设计奖

2020/中国红棉奖室内空间优秀设计奖

2020/“酷+创造营”年度先锋设计师 Top300

2020/金蝴蝶奖“2020 创意生活设计”金蝴蝶奖别墅类

2021/NCA 新商业空间杰出设计师

2021/上海设计周匠心设计双奖

2021/当代好设计优秀奖

2021/中国筑巢奖优秀奖

2022/IDD 中国设计 100 榜

2022/40 UNDER40 中国（淮安）设计杰出青年

2022/中国设计星（2022-2023）全国 36 强

ADD：江苏省淮安市清江浦区翔宇大道中道 9 号汇金云谷 3 号楼 1212 室