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BeerBro 成都 cosmo 概念店丨中国成都丨hia 高地设计

2024/07/29 15:20:52

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天然，是每个人心中憧憬的避风港，在这个日趋个性的多元时代，如何打破潮流时尚的固定既有印象是我们所思考的地方，本次项目位于成都COSMO，一个汇聚众多时尚设计品牌的文化购物中心，在这个争奇斗艳的丛林里，我们围绕农舍概念，在这里打造了一个逍遥自在的乐园。

In an era characterised by individuality and diversity, the concept of ‘natural’ remains a universal refuge for many. This project, located in COSMO Chengdu – a cultural shopping mall that houses numerous fashion design brands – aims to challenge conventional notions of trendy fashion. In the midst of this vibrant and competitive environment, we have created a carefree haven based on the concept of a farmhouse.

▼店铺门头，Overall view © 覃昭量

走进BeerBro的“农舍”前厅，空间多处角落都积极呼应着品牌语言，识别度极高的黄色与红色在碰撞后点亮了场域，引出强烈的活力扑面而来。沿途中，不同时代的多种材质展台错落有致的混搭，经典的复古收银台与金属展架则默默守候着顾客们前来打卡，它们各自以一种和谐的方式随着空间动线层层递进，带领顾客继续往农舍内部走去。

▼设计意向，rendering © hia高地设计

▼入口分析图，entrance analysis © hia高地设计

Upon entering BeerBro’s ‘farmhouse’ lobby, every corner of the space actively echoes the brand’s distinctive language. The bright yellow and red hues collide, illuminating the entire area with a vibrant energy. As customers proceed, a variety of material displays from different eras are artfully mixed to create a layered progression. The classic vintage cashier’s desk and metal display shelves stand quietly, inviting customers to explore. Each element is harmoniously integrated into the flow of the space, leading visitors deeper into the farmhouse environment.

▼入口空间，Entrance © 覃昭量

▼收银台，Cashier © 覃昭量

▼设计呼应品牌语言，Bird’s eye view © 覃昭量

金属置物筐运用弧形设计增加了储物深度，达到了实用性与美观性的平衡，在连接上，结合三角形结构的拼接使它与展架之间更加稳固。

▼定制金属展架，the metal display baskets © hia高地设计

The metal display baskets, designed with curved shapes, increase the depth of storage and combine practicality with aesthetics. Their connection is reinforced with triangular structural joints to ensure stability with the display shelving.

▼金属展架，The metal display baskets © 覃昭量

▼金属展架细部，The metal display baskets detials © 覃昭量

来到农舍中部区域，天花弧形并排搭起了复古未来主义的桥梁，仿佛正带领顾客开始正式穿梭。

▼中部区域分析图，central area analysis © hia高地设计

In the central area, the curved ceiling bridges a retro-futuristic aesthetic and guides customers through the space.

▼中部区域概览，Central area © 覃昭量

我们运用不锈钢马赛克作为这里展台的面饰，在光影的变化下，展台柔和又略带先锋的气息在怀旧时光与未来畅想中形成了优美的过渡。

Mirrored elements adorn the display tables, creating a soft yet avant-garde atmosphere that beautifully transitions between the nostalgic past and the futuristic vision.

▼不锈钢马赛克饰面，Stainless steel mosaic finish © 覃昭量

▼不锈钢马赛克饰面细部，Stainless steel mosaic finish detials © 覃昭量

在前厅与中庭的引导下，顾客最终来到这个充满田园风情的BeerBro农舍“后院”，这里的开放式空间布局为顾客提供了自由探索的舒适环境。为了打破平面布局的单一性，并增加服装展示的面积，我们抬高了橱窗附近的地面以提升空间的层次，当顾客们在上下错落的层级游走，就像在五线谱上跳跃的音符，让空间形成了一副生动的立体画卷。

▼后院分析图，backyard of the BeerBro farm © hia高地设计

Passing through the lobby and atrium, visitors reach the idyllic backyard of the BeerBro farm. This open space provides a comfortable environment for free exploration. To break the monotony of a flat layout and increase display space, we raised the floor near the display windows, adding spatial layers. As customers move through the different levels, it’s like musical notes dancing on a bar, transforming the space into a vibrant, three-dimensional canvas.

▼“后院”概览，Backyard of the BeerBro farm © 覃昭量

▼“后院”空间设计，Backyard of the BeerBro farm design © 覃昭量

▼“后院”设计细部，Backyard of the BeerBro farm detials © 覃昭量

试衣间作为店铺设计的焦点，采用了农场棚屋特色的设计理念，并置于零售单元的中心。这个中心位置不仅方便顾客试衣，更成为了一个吸引顾客驻足，拍照和分享的热点，极大地增强了购物体验的互动性和趣味性，让每一位顾客都能在这里留下美好回忆。

The fitting room, a focal point of the store’s design, takes its inspiration from a farm shed and is centrally located within the retail unit. This central location not only offers convenience for customers trying on clothes, but also becomes a popular spot for customers to stop, take photos and share their experiences. This greatly enhances the interactivity and enjoyment of the shopping experience, ensuring that every customer leaves with fond memories.