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Checkout events vary greatly in scale and context with each event requiring different set ups, components and spaces. A modular design system of building blocks was proposed based on the geometry of the logo, This highly scalable solution can be easily adapted to meet the needs of each event, while maintaining a consistent design language.
One of the challenges of the project was to ensure that all events, regardless of budget and location limitation were of high standards and representative of a multi-million corporation. Therefore, in addition to the fully bespoke furniture, low-budget alternative solutions were developed that uses widely available off-the-shelf elements that can create the appropriate look and feel with the help of on-brand vinyls, veneers and lighting.
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