AMAZON+RING 展览概念设计丨EWI Worldwide

This modular exhibition concept titled "Beyond the Canvas" was developed for Amazon and Ring and their connected product offerings. On a canvas we’re able to tell a colorful and emotive story, illustrating the ways in which Amazon and Ring products make our lives easier and more fun. With an immersive experiential space, we’re able to go beyond and tell stories in a fully immersive, 360 degree environment. Let’s demonstrate products and capabilities in thematic vignettes with layers of digital and tactile engagement opportunities and bring the narrative to life in a new and dynamic way.​​​​​​​

Make the space feel like home with the Smile! Interactive. Attendees are greeted with a photo mosaic of faces, inviting them to capture their own portrait photo by using the Ring Video Doorbell linked to the tablet interactive nearby. Once completed, your portrait could show up in any room on the digital frames placed throughout. A digital takeaway acts as a fun profile photo or curated social media post.

Take a seat at the Better Together Bar and see how product pairings across Amazon and Ring work together to improve your daily life. Whether you’re unlocking new ways to use devices or meeting Alexa for the first time, this is a unique way to educate attendees with a more personal, human touch.

At timed intervals, takeover moments augment the Living Room and Office environments with dynamic lighting, sound narration, canvas video content, and projected layers of information around the product.

Products are displayed in their natural place in a home environment. Attendees are encouraged to interact with each device like they would in their own home, with product tethers ensuring they return to their proper location.

Inspired by the retail dynamic canvas storytelling that pairs physical product with illustrated vignettes, these Digital Canvas Interactives use digital icons of products to pair with digital illustrations to bring any product grouping to life in one interactive. Aided by the touch bar below with Alexa.

A modular design approach allows adaptations to smaller footprints, such as the 20x40 pictured above. With minimal changeover, the space can also be transformed to showcase both Ring and Amazon products independently.

Client: Amazon, Ring

Company: EWI Worldwide