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Progen Suit 西装定制与零售空间丨中国宁波丨大犬建筑设计

2024/08/12 16:28:56

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Progen Suit 作为培罗成集团旗下的男士商务西服品牌，在它告别零售空间 1.0 版本时，邀请大犬建筑设计事务所为 Progen Suit 升级设计一个全新的零售空间，并借此探索该品牌可持续化的店铺终端形象系统与复制店模式，从而带来运营策略上的转变。

Progen Suit, a men’s business suit brand under the Progen Group, invited the Greater Dog Architects to upgrade and design a new retail space for the brand as it is about to end its previous retail space version. And to explore the brand aims to explore a sustainable store Identity system and replication store model, which leads to a significant shift in operational strategies.

▼室内概览

overview of the project©Metaviz Studio

以「Wardrobe Island」作为构思空间的起始点，打造可循环衣柜的概念，构建可编辑陈列系统。同时，该道具可根据空间需求灵活组合，提高空间利用率。并且通过拆解、打包和重组，移动至其他店铺进行重复使用，以实现回收的潜在可能。

▼标准可循环衣柜组合，Combination of Standard Wardrobe©大犬建筑

Starting with the ‘Wardrobe Island’ concept, the designer aims to create a recyclable wardrobe and construct an editable display system. Meanwhile, the wardrobe can be flexibly combined according to space requirements to improve space utilization. And by disassembling, packaging, and reassembling, moving to other stores for reuse, the potential for recycling can be reached.

▼衣柜细部，wardrobe detail©Metaviz Studio

组合与编辑

Combination & Editing

可循环衣柜的设计始于测试单一型构件与材料极限的想法，其概念可适应任何服装陈列属性，并具备多功能性。设计师通过陈列道具的组装与研究的过程来引导空间的轮廓，探索一个快速建造且高性价比的实践方式。

The design of a recyclable wardrobe began with the idea of testing the limits of single components and materials, and its concept can adapt to any clothing display attribute and has multi-functionality. Designers guide the outline of the space by assembling and researching display props and exploring a fast and cost-effective practical approach.

▼展示空间，display area©Metaviz Studio

▼展示空间，display area©Metaviz Studio

由此，大犬团队设计了一个开放式空间，减去非必要的造型，使其空间的裸露结构变得可视化。深灰色的裸顶，led 条形灯的网格排布方式，线性光作为天花的构图元素，突出其节奏与序列。

As a result, the Greater Dog team designed an open space that removed unnecessary shapes to make the exposed structure of the space visible. The dark grey bare ceiling, the grid layout of LED strip lights, and linear light as the composition element of the ceiling highlight its rhythm and sequence.

▼开放式空间，an open space©Metaviz Studio

入口处聚集的品牌信息展示区域，借由 8 个相似的柜体道具，以分解的叙述方式，在不同的柜体里分别展示了 Progen Suit 的品牌故事与基因、服装产品亮点与可编辑陈列系统的道具拆解。

The brand information display area gathered at the entrance, with eight similar narrative wardrobes, shows the brand stories and genes of Progen Suit, the highlights of clothing products, and the props of the editable display system.

▼入口处聚集的品牌信息展示区域，the brand information display area©Metaviz Studio

▼品牌信息展示区域，the brand information display area©Metaviz Studio

▼品牌信息展示细部，the brand information display area detail©Metaviz Studio

面向街道的临窗陈列区域，需应对运营上更多的变化需求。地面不锈钢轨道的设计形成有趣的行动轨迹的同时，便于陈列推车的位置调整与不同组合之间的相互移动，以此满足不同时间段的陈列展示的变化。

The window display area facing the street needs to meet more operational changes. The design of the stainless steel track on the ground forms an interesting action track, which is convenient for the position adjustment of the display trolley and the mutual movement between different combinations, thus meeting the changes in display during different periods.

▼临窗陈列区域的陈列推车，display trolley facing the street©Metaviz Studio

该场所的中央岛屿由空间中心的裸柱、收银台和茶歇台组成，它们被集成至统一的结构中，成为空间主要的造型体块。领域制服陈列衣橱以半围合的方式形成临近的座椅区。

The central island of the site is composed of bare columns, a cashier, and a tea table in the center of the space, which are integrated into a unified structure and become the main shape block of the space. The uniform display wardrobe is semi-enclosed to form nearby seating areas.

▼中央岛屿，The central island

©Metaviz Studio

▼中心的裸柱、收银台和茶歇台，bare columns, a cashier, and a tea table©Metaviz Studio

演变与延伸 Generation & Extension 单品陈列区以更具细分化的形式来展开：单西、套西、西裤、衬衫、大衣、Polo 衫、毛衫、夹克、卫衣这九大品类作为悬挂与折叠的墙面分类展示形式出现；饰品柜结合了配件与衬衫展示作为可活动的推车陈列道具出现在该区域。

The single-item display area is presented in a more differentiated form: the nine major categories of single suits, suits, trousers, shirts, coats, polo shirts, sweaters, jackets, and hoodies appear as the wall classification display form of hanging and folding; The accessory trolley combines accessories and shirt display as a movable trolley in this area.

▼单品陈列区，the single-item display area©Metaviz Studio

▼单品陈列区细节，the single-item display area detail©Metaviz Studio

领域制服套装均以组合搭配的形式置入在 6 个衣橱当中，直观的呈现不同职业的套装穿搭与工艺细节；同时，在对应的类别陈列中，标识突显了其重要性。设计师运用灯箱与图案，结合于衣柜与墙面道具陈列系统中，引导顾客更迅速便捷的找到所需，实现更高效的转化。

The uniform suits are placed in six wardrobes in a combined and matched form, visually presenting the suit dressing and craft details of different Professions; Meanwhile, the signage highlights its importance in the corresponding category display. Designers use light boxes and graphics, combined with wardrobe and wall prop display systems, to guide customers to find what they need more conveniently, achieving more efficient conversion of item sales.

▼衣柜与墙面道具陈列系统，wardrobe and wall prop display systems©Metaviz Studio

▼呈现不同职业的套装穿搭与工艺细节

presenting the suit dressing and craft details of different Professions©Metaviz Studio

▼标识突显了其重要性，the signage highlights its importance©Metaviz Studio

橱窗陈列测试区满足了该品牌在未来不同门店推出新橱窗创意前的落地测试。以此更高效地为未来门店的复制形成完整与成熟的体系并推进至市场当中。临近的品牌 SI 复制店展示区域以 1:1 的模式完整地陈列在店铺中，并布置了陈列区、量体区、定制区与更衣室的空间功能。

The window display testing booth meets the landing test of the brand before launching new window display ideas in different stores in the future. In this way, the brand can more efficiently form a complete and mature system for the replication of future stores and promote it to the market.

The SI store is fully displayed in the store in a 1:1 model, with spatial functions of display area, measurement area, custom area, and changing room arranged.

▼陈列区，display area©Metaviz Studio

▼陈列区，display area©Metaviz Studio

在满足 SI 复制店空间基础功能的同时，同样运用了材料和构件的自由组装的特性，以便店铺在落地过程中可以高效地完成组装与陈列。

While meeting the basic functional requirements of the SI store, the same free assembly method of materials and components is used, so that the store can efficiently complete assembly and display during the construction process.

▼定制区，custom area©Metaviz Studio

材料与组装

Materials & Assembly

标准衣柜系列

Standard Wardrobe Series

标准衣柜通过使用 30mm*30mm 的铝型材进行不同方式的搭接来解决陈列高度、宽度与柜体本身承重的问题。该型材因其灵活组装的可能性以及其轻盈性和高性价比而被选中，与桦木海洋板和 PC 阳光板进行搭配运用，组成标准衣柜的雏形。铝型材的凹槽不仅可以安装螺栓、连接件等作为骨架的主要衔接，还可以作为 led 照明灯条的卡槽，满足陈列品的细节照明需求。

▼衣柜轴测图，Exploded Axonometric of standard wardrobe©大犬建筑

▼衣柜导览，Standard Wardrobe series©大犬建筑

The standard wardrobe solves the problem of display height, width, and bearing itself by using a 30mm X 30mm T-Slotted Profile for Interlocking in different ways. This profile was selected for its flexibility in assembly, as well as its lightweight and cost-effective. It is applied with birch plywood and PC panels to form a standard wardrobe. The groove of profiles can not only be used as the main connection for installing slots and connectors, but also for LED lighting strips, meeting the detailed lighting needs of the display.

▼陈列区，display area©Metaviz Studio

衣柜衍生系列

Wardrobe Derivative Series

品牌信息柜与领域制服柜作为标准衣柜的衍生系列，在标准构件与材质的基础上增加了 30mm*30mm 的 L 型钢，形成更为纤细的转角处理，顶部构造则实现了发光灯箱的安装。再者，大犬团队持续探索可结合使用的小型配件，如 T 型滑块螺母、吊环螺丝等零件的运用为展示柜增加了多重功能。

▼品牌信息柜，Branded Display Wardrobe series©大犬建筑

As a derivative series of standard wardrobes, the branded display wardrobe and uniform display wardrobe have added 30mm X 30mm L-shaped steel based on standard components and materials, forming a slender corner, and the top structure facilitates the installation of light boxes. Furthermore, the Greater Dog team continues to explore the use of small parts that can be combined, such as T-shaped slider nuts, ring screws, and other parts, which add multiple functions to the display wardrobe.

陈列道具系列

Display Prop Series

标准型材的运用不止如此，通过尺寸、功能需求的变化，它可以衍生出更多的陈列道具：陈列推车、饰品推车、活动镜、活动衣杆、推车工作台等等，它们被设计师灵活地组合与创建，形成具有组装乐趣的道具陈列体系。

The application of standard profiles is more than that. Through changes in size and functional requirements, it generates more display props: display trolleys, accessory trolleys, movable mirrors, adjustable clothing racks, trolley workbenches, etc. They are flexibly combined and created by designers to form a prop display system with assembly fun.

由可循环衣柜出发并构建的简单易于组装的可编辑陈列系统，为 Progen Suit 带来更低的人工与制造成本，并得以高效与迅速的实现大量门店的开展与落地。运用该种设计策略，历经三年时间，Progen Suit 已在上海、杭州、宁波等城市相继落地多家店铺。

A simple and easy-to-assemble editable display system, constructed from the idea of a recyclable wardrobe, brings lower labor and manufacturing costs to Progen Suit and effectively reaches the construction of a large number of stores. Using this design strategy, the Progen Suit store has successively landed in cities such as Shanghai, Hangzhou, and Ningbo for three years.