路虎 70 周年庆典丨美国新泽西

Land Rover – Slices Through Time

ROLESCONCEPT CREATION : CREATIVE DIRECTIONCLIENT FACING : GRAPHIC & DIGITAL DESIGN

MEDIUMS EXPERIENTIAL : DIGITAL

THE CONCEPT

To celebrate Land Rover’s 70th anniversary, we created an installation titled “Slices Through Time” which showcased 7 decades of Land Rover innovation.Visitors could view an amalgamation of 7 Land Rover vehicle outlines across the decades. The vehicles covered the past and present of Land Rover technology and engineering. When viewed collectively at either side of the installation, they formed the shape of what a future vehicle might look like, informed by the brand’s DNA and history.Visitors could also walk between each slice to discover how each featured model (and its associated innovation part) came into existence via a particular challenge, as well as scan a QR code to explore a digital landing page with a deeper dive into each vehicle’s story.This toured the US, showing up at a variety of events and ending up as a permanent instillation at Jaguar Land Rover's HQ in New Jersey.

DESIGN FOR SMALLER SCALE TOURING KIT

DESIGN CONCEPTS