A NEW MYTHOLOGY | FILA x ARIES PREVIEW DAY

Aries and FILA to host a once-in-a-lifetime trip to Cretto di Burri to visit the infamous “concrete labyrinth” and utilise this landmark for an immersive experience to celebration the collaboration of all and the concept behind the global campaign.

Original projections and campaign assets to be projected throughout the Cretto labyrinth for a fully immersive experience.

According to the mythology  of THESEUS, we created five experiencing section to retell the story. During the immersive experience, the audience would go aboard the CRETTO ISLAND, meet ARIADNE, kill MINOTAUR in the LABYRINTH and leave with the BLACK SAILS with the morden new form.

In the mythology, Theseus went to the labyrinth to kill the Minotaur.

So we created a labyrinth with the gauze and the scaffold.

And we projected the story on the gauze in abstractive visual motional way.

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Ariadne was the princess of Crete. She gave Theseus thread and sword to help him beat the Minotaur.

Inspired from the mythology, we used thread and light strip to display the  of clothing.

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After Theseus killed Minotaur, he went back by the ship with black sails.

Dramatically he forgot to change sails color, so the king suicided by jumping into the sea.

We built the black sails to tell the story of the Theseus ship.

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