深业上城城市展厅 VI 设计丨中国深圳丨SURE Design

深业上城城市云展厅位于深圳市深业上城，是一个360度可俯瞰深圳的高层展厅。

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SURE Design承担了城市云展厅项目中的VI设计工作。

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我们以玻璃和水晶的质感，重现建立起云展厅对于城建、玻璃、天空这样的符号印象，“云”展厅的核心符号是云，但云的意向作为logo图形过于轻薄和缥缈，难以对应城建口实业的质感。因此我们以玻璃的质感重新拼写“云”字，为VI二次赋能，为云展厅进一步增添实体和对于未来的想象。

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主持设计师：王小阳

项目设计师：王小阳

设计师：王小阳，罗斌斌，彭俊聪，邹景裕

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内容：VI

客户：深业商业管理（深圳）有限公司

周期：2021年8月-2021年12月

Shenzhen Sky Salon is located in Upperhills, Shenzhen, and is a high-rise showroom with a 360-degree view of Shenzhen.

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SURE Design was responsible for the VI design of the Shenzhen Sky Salon project.

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We used the texture of glass and crystal to recreate the symbolic impression of urban construction, glass and sky for the Shenzhen Sky Salon. The core symbol of the Cloud Showroom is the cloud, but the intention of the cloud as a logo graphic is too thin and ethereal, and it is difficult to correspond to the texture of the city's construction and industrial sectors. Therefore, we used the texture of glass to re-spell the word "cloud", which empowered the VI twice and further added entities and imagination for the future to the cloud showroom.

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Principal Designer：Wang Xiaoyang

Project Designer：Wang Xiaoyang

Designer：Wang Xiaoyang、Luo Binbin、Peng Juncong、Zou Jingyu

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Content：VI

Customer：Shum Yip Commercial Mgt.

Period：08.2021-12.2021