台湾啤酒 18 天快闪店

Taiwan Beer 18DAY Pop-Up Store

Taiwan Beer is a local Taiwanese beer brand, whose unique flavor and brewing techniques are widely appreciated internationally. The 18DAY beer, in particular, emphasizes fresh manufacturing process and rapid delivery to stores, offering consumers the freshest beer taste. Moreover, 18DAY beer pairs excellently with Taiwanese stir-fry cuisine, and thus can often be seen in local fast-food restaurants. For this event, we drew inspiration from Taiwanese fishing boats, transforming the store into a fishing boat ready to set sail. We also designed interactive fishing games for the public to personally experience the joy of offshore fishing. This activity not only resonates with the product's freshness, but also integrates the brand image with Taiwanese local features, introducing more people to this beer brand exclusive to Taiwan.

法律申明保文

本網站所有內作品階為任職公司間作為創意總監所指導之專案，所有案例皆為品牌已向公開大眾以及媒體主動揭露之資訊。本人謹將作品以個人創作觀點分享作品，並無意圖為自己或第三人不法之利益。本作品內所有照片皆嚴禁拷貝、轉載任何可能透過網站案例進行不法之用，若有屬實將提起法律訴訟。

法條依據來源〈 營業秘密法第2條 〉

本法所稱營業秘密，係指方法、技術、製程、配方、程式、設計或其他可用於生產、銷售或經營之資訊，而符合左列要件:一、非一般涉及該類資訊之人所知者。二、因其 秘密性而具有實際或潛在之經濟價值者。三、所有人已採取合理之保密措施者。