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While approachable from all sides, the front corner acted as a check-in point, where attendees could then directed or guided to the area best aligned with their interests.

A sizable demo theater corner acted as both an anchor for the space and beacon in the hall, with a large scale screen used by presenters.

The interior of the space featured vignettes displaying different AWS supported products in a setting they might be found in.

Theater, demo, and the Just Walk Out activation gave attendees a variety of ways to learn more about integrating AWS could benefit their business.