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DUTCH DESIGN WEEK2020 / FLORIADE
For the Dutch Design Week 2020 the Floriade (the World Horticultural Exhibitionheld every 10 years in The Netherlands) commissioned an installation to promoteits upcoming edition of 2022, with the theme “Growing Green Cities”. The architectural design of the exhibition consists of 7 booths that resent thethemes of all past 7 Floriades, placed on the rooftop of the temporary container village Plug-In-City. The graphic / exhibition design follows the floor plan of the architecture. Giving each booth, represented by the square of its surface, a distinct color is the starting point for the visual identity of the exhibition.
The design of the project was in its last stages when theDutch Design Week 2020 was canceled due to COVID-19.
TEAMClient: Dutch Design Foundation Architect: Maria PielsGraphic design: Studio KaderProduction: Jessica Voorwinde, buro bordo
#ddw20 #dutchdesign #dutchdesignweek #eindhoven #plugincity #graphicdesign #exhibitiondesign #studiokader #amsterdam #dezeen #floriade
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More projects coming soon.
site/ studiokader.nl
instagram/ @studio_kader
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