PENHALIGONS - Elizabethan Rose Campaign

PENHALIGON'S

'Elizabethan Rose' Campaign

Installed in 32 store locations world wide

Features store front backlit 3D campaign logos

Instore light boxes, wall graphics and glorifiers

This campaign for International fragrance manufacturer Penhaligons was based around the celtic designs created for it's product packaging. The campaign although simpler than many, had it's own challenges and difficulties to overcome in producing a high quality and well finished display.

Regent Street store location

The store front logos were printed into clear vinyl and backlit with a circular hanging light box that illuminated the red central strip of the design.This logo was tested extensively by myself to ensure that once backlit the red band would let some light through while keeping its rich colour and the text would punch through bright and clear. The central rose was 3D printed and applied to the centre of the logo.

As with all Penhaligons work I solely handled all artwork prep, window layout, testing and of course close communication with all other departments involved in the production of this campaign.

We also produced in-store wall graphics, product glorifiers and light boxes