Pulmuone 创新店丨designm4,Jea Yeon Yoo,Da Som Kang

Pulmuone Foods has launched an innovative store that redefines food culture, offering an immersive experience that transcends traditional retail. This store serves as a platform where Pulmuone’s brand values come to life, deeply connecting with visitors and setting new standards for future food culture.

The “Chul-Chul Box” is a highlight, blending eco-friendly design with modern convenience, reflecting Pulmuone’s commitment to sustainability. The store’s layout includes distinct zones like the “Chul-Chul Box Zone,” “Robot Chef Zone,” and “Unmanned Cafe,” all designed to create a cohesive, inviting atmosphere. Earth-toned brickwork and specially formulated paints enhance the natural ambiance, aligning with Pulmuone’s sustainable design ethos.

Modular structures like the “Chul-Chul Box” and “Robot Chef” add flexibility, allowing the space to evolve and stay relevant. Bright yellow accents and birch wood elements infuse energy while maintaining a connection to nature.

The “Unmanned Cafe Zone” offers an autonomous experience with eco-friendly graphics and materials, reinforcing the connection to nature. Pulmuone’s new store introduces “MEAL AND,” a forward-thinking dining concept tailored to modern lifestyles, offering a holistic experience that enriches customers’ lives and explores new possibilities for food culture.

Through innovative design and storytelling, Pulmuone invites customers to engage and enjoy a unique shopping and dining experience.

Director: Youngsub Yoon

Designde by :  designm4 / Jea Yeon Yoo, Da Som Kang

Branding by : think thing Thank/ / Ming Shern, Liu Jinxu, Hee Jin Jung,Gwan Hyeok Im, Lee Hye Kim

Photo: Yongjoon Choi