乐天影城水原丨韩国丨designm4

Lotte Cinema Suwon: Redefining the Cinema Experience

The cinema’s first impression captivates with color-changing lights and patterned glass, setting a welcoming tone. Lotte Cinema’s renewal project at Suwon redefines the cinema experience, aiming to attract new customers and establish it as a landmark in retail and entertainment.

The renovation’s goal was to enhance the brand’s image while delivering an immersive, sensory-rich experience. Lotte Cinema sought to create an environment where visitors could engage with meaningful content and enjoy unique experiences.

The design concept, “Boundless Wonder-Verse,” reimagines Lotte Cinema as a metaverse of limitless inspiration, turning the cinema into a cultural hub that celebrates creativity.

Key features include a striking entrance, a central lounge with seasonal pop-up displays, and a streamlined ticket booth with soft lighting. The F&B area, highlighted by vibrant lighting and patterned glass, improves efficiency with a self-service corner. The Screening Promotion & Video Zone, with dramatic lighting and unique forms, crafts a fantasy-like atmosphere for promoting diverse screenings.

This renovation has significantly boosted Lotte Cinema’s brand image, transforming it into a space that offers engaging experiences. Suwon now serves as a model for future developments, showcasing the potential of innovative retail design to attract and retain customers in a competitive market.

Director: Youngsub Yoon

Designde by :  designm4 / Jea Yeon Yoo, Da Som Kang

Branding by : think thing Thank/ Ming Shern, Liu Jinxu, Heejin Jung

Photo: Yongjoon Choi