幼岚上生·新所店丨中国上海丨YDESIGN 奕檐建筑

幼岚上生·新所社区概念店是童装品牌幼岚创立七年以来的线下首店。YDESIGN 奕檐建筑携手品牌方，共同打造新一代社区家庭零售服务一体化空间，让幼岚的“小事大做”变成一个又一个具体而又有趣的空间体验。

Allblu Columbia Circle Community Concept Store is the first offline store of childrens clothing brand Allblu since its establishment seven years ago.YDESIGN worked together with the client aiming to create a new generation of integrated community family retail service space, turning Allblus Do small things with great love. into interesting space experience.

我们的设计从对幼岚品牌的认知开始。幼岚做为国内一线知名童装品牌，早就已经广为妈妈们所熟知。但对于不了解这个品牌的人来说，第一次接触幼岚也很难不被他们各种亲切有趣的口号所吸引。像“从一颗纽扣开始尊重孩子”，“勇敢是闪亮的铠甲”。另外像对于各种环保可持续材料以及功能性面料的研究，如“桉树皮”，“空气绒“，”撸猫棉“，也是可以瞬间抓住我们这些喜欢研究材料的建筑师。

“小事大做”做为品牌的slogan更是非常精准的体现了品牌的专业和温度。因此在第一家线下店的概念策划阶段，就以“具有亲和力的社区亲子零售店”做为了设计目标。希望除了传统零售店功能，可以提供给社区更多的服务体验和温度感。

Do small things with great love as the brand slogan is a very accurate reflection of the brands professionalism and warmth. Therefore, in the concept planning stage of the first offline store, a friendly community parent-child retail store was set as the design goal. It is hoped that in addition to the traditional retail store functions, it can provide the community with more service experience and warmth.

店面的设计概念是——“家一样的屋檐”，希望能让人感觉到亲切的尺度和庇护感，像回家一样进入店里。同大部分零售店希望尽可能高大的玻璃面不同，我们选择了降低玻璃面和门的高度到2.4m，增加了钛锌板的屋顶，形成了入口的过度空间，减小了对于通道部分的压迫感。在店面不太宽敞的情况下，整体店面后退并做了全部开启的门扇，最大可能的模糊室内和室外的边界。

The design concept of the store is home-like roof, hoping to make people feel the friendly scale and sense of shelter, and enter the store like going home. Unlike most retail stores that want the glass facade to be as high as possible, we chose to lower the height of the glass storefront door to 2.4m, and added a titanium zinc roof to create a grey space at the entrance, reducing the sense of oppression on the passage. In the case of a not very spacious store, the entire store is set back and fully openable, blurring the boundaries between indoors and outdoors as much as possible.

除了正面的LOGO，设计上增加了一个更加具有识别度的互动机械装置侧招。设计概念来自小时候玩飞行器大富翁必用工具——“骰子”。骰子的四个面上分别是四种不同的LOGO形态，变体为笑脸或者戴帽子小人，代表了孩子多变灵动的情绪。转动和发光方式可以通过后台编程控制和选择。也可以通过智能终端来控制“筛”出一个随机的面来做为抽奖工具，给未来运营增加了很多有趣的可能性。

In addition to the front LOGO, the design adds a more recognizable interactive mechanical installation side signage. The design concept comes from the must-have tool for playing Flying Machine Monopoly when I was a child - dice. There are four different LOGO transformations on the four sides of the dice, with variants of smiling faces or little people wearing hats, representing the changeable and flexible emotions of children. The rotation and lighting methods can be controlled and selected through programming. It is also possible to control the dice to pick out a random face as a lottery tool through a smart terminal, which adds many interesting possibilities to future operations.

Bluhouse小事驿站是我们同幼岚共同打造的一个创新服务空间，同样是一个“小房子”的概念，传递亲切的空间感受。这里提供接待、收银、展示、回收衣物、换取游戏币、借伞、修补衣物等各种你能想到或者想不到的服务。

Bluhouse is an innovative service space jointly created by us and Allblu. It also has the concept of a small house and conveys a friendly space feeling. It provides reception, cashier, display, clothing recycling, game currency exchange, umbrella lending, clothing repairing and other services you can think of or not.

室内零售道具系统以墙面挂架和岛式移动道具为主，兼顾了展示效率和空间舒适度，也给未来运营提供了更多的灵活性和可能性。

The indoor retail furniture system is mainly composed of wall hanging system and island mobile furniture, which take into account both display efficiency and space comfort, and also provide more flexibility and possibilities for future operations.

可移动的推车整理筐可以让员工很方便的拾取试穿后的衣物，并将整理好的衣服运送回商品陈列区。

The movable cart allows employees to easily pick up the clothes and transport the sorted clothes back to the display area.

试衣间尝试营造一种小尺度洞穴空间感受，提供更加有安全感的试衣空间，由两间单人试衣间和一间家庭试衣间组成。家庭试衣间的门按照小朋友的高度来设计，让成人进出的时候可以感受到特殊的“仪式感”。所有试衣间都配有感应灯，可以随时了解是否有人占用的情况。

The fitting room attempts to create a small-scale cave space feeling, providing a safer fitting space. It consists of two single fitting rooms and one family fitting room. The door of the family fitting room is designed according to the height of children, so that adults can feel specially treated when entering and exiting. All fitting rooms are equipped with sensor lights to know whether they are occupied at any time.

家庭试衣间的双人镜可以满足大小朋友一起试衣。

The double mirror in the family fitting room can accommodate both adults and children trying on clothes together.

零售区内的超大定制娃娃机。小朋友可以把自己的旧衣物拿来回收并换取金币抓娃娃。

The king size customized claw machine in the retail area. Children can recycle their old clothes and exchange them for coins to grab dolls.

小树枝把手和纽扣挂钩的概念也都来自幼岚使用的桉树材料和对童装纽扣设计的关注。

The concepts of the branch handles and button hooks also come from the idea of eucalyptus material used by Allblu and the focus on the design of buttons for childrens clothing.

平面图

项目信息

室内设计 | YDESIGN 奕檐建筑

设计师

段义

YDESIGN奕檐建筑创始人

段义先生早年先后毕业于华南理工大学建筑学院及法国ENSAG建筑学院，获得学士及硕士学位。在法期间研究方向为可持续建筑,回国后先后就职于多家国内外知名建筑师事务所AIM、CCDI、KPF，参与设计并完成多项大型城市综合体、办公、酒店及商业类项目。2016 年创立YDESIGN奕檐建筑。

Mr. Duan Yi graduated from the School of Architecture of South China University of Technology and the ENSAG School of Architecture in France with a bachelors and masters degree. His research direction in France was sustainable architecture. After returning to China, he worked in many well-known domestic and foreign architectural firms such as AIM, CCDI, and KPF, and participated in the design and completion of many large-scale mixed-use, offices, hotels and commercial projects. In 2016, he founded YDESIGN.

从创立伊始奕檐建筑就不断尝试探索新的市场和工作方式，项目类型涉猎广泛，从规模尺度上涵盖规划、建筑、室内、产品、视觉等各个领域和维度，从业态上包括公共设施、文旅、办公、酒店、度假、零售、餐饮、住宅等。我们反对为了设计而设计，过度设计的“地标化”、“网红化”趋势。不断寻求深入的了解品牌和运营需求，从功能性和实际品牌灵魂出发让设计跟空间体验无缝衔接，达到情理之中意料之外的“形神一体”。

Since its inception, YDESIGN has been constantly trying to explore new markets and working methods. The project types are extensive, covering various fields and dimensions such as planning, architecture, interior, product, and visual design in terms of scale, and public facilities, hospitality, office, hotel, vacation, retail, restaurants, and residence in terms of type. We oppose the trend of designing for the sake of designing, and the landmarkization and Internet celebrity trends of over-designing. We constantly seek to deeply understand the brand and operational needs, and make the design and space experience seamlessly connected from the functionality and actual brand soul, so as to achieve the form and spirit integration that is reasonable and unexpected.

2022年段义先生创立Paperock品牌，用创意驱动可持续环保产品。

In 2022, Mr. Duan Yi founded the Paperock brand, aiming to create sustainable and environmentally friendly products.

—END—

编辑 | Judy

策划 | Sansan

奕檐建筑