Cine Gucci 时尚展览周丨越南

As a world-class event, Cine Gucci was designed to bring luxurious and unique experiences to the elite. Gucci has just held this cinematic fashion exhibition week in the eight countries, and Vietnam is honoured to organize the biggest one in Asia.

This unprecedented event introduced more than 400 exclusive outfits and jewelry of the Gucci fashion house through a flow of various spaces, which were designed carefully in every single detail.

Being held in the Opera House – the most famous French colonial building in the center of Saigon, Cine Gucci captured the spotlight of media and local communities for the whole week. The spatial layout of the fashion exhibition aims to drive visitors to the glamorous era of Holywood in the middle of the 20th century. Based on the general spirit, each space still secures different concepts to fulfill visitors with surprise and alluring emotions.

Nine spaces were installed in different areas based on the existing structure of the heritage opera house. The entrance reflects the look of a Hollywood theatre with a ticket counter, a lighting bulb ceiling, and huge gorgeous advertising panels.

The red carpet leads audiences into the main hall where they can pose in the photo moment area with installation arts from flowers and caustic lighting effects.

Before entering the central stage, visitors can enjoy the personal experiences on both sides of the auditorium, including tarot reading and portrait illustration, in a magical and mysterious theme made from purple, black, and green velvet, candles, and Arabid carpets.

The auditorium proposes one of the most valuable collections of Gucci. The mannequins in the Gucci gauges are arranged on the central stage with a multi-layered design to capture the audience's attention.

After enjoying the musical performance, visitors are invited to discover the space behind the pink curtain background. Firstly, the Dressing Diva Room revives the resting area of movie stars, displaying collections of Gucci handbags.

Next, the Love Parade Room is decorated with glittering blue materials to shine the 115 latest designs of Gucci in the collection with the same name.

The technical spaces on both sides of the stage are transformed into OTO rooms, where VIP clients can rest privately and receive consultancy from the staff.

From the sparking glamour of Love Parade Room, a hidden door opens to a Secret Tunnels, which is visualized in infinitive concept for celebrities to take the photos.

Another secret door in the secret tunnel can astonish clients by attracting them to the Secret Bar. The Bar supplies the DIY services for the gentleman with formal clothes, combined with a wine bar for relaxing. The dark tones of painting finishes, wood surface, and leather blended with glossy feelings from the shiny ceiling and golden metals can connote seductive courtesy and regal vigor.