Eleatery 大象里丨中国深圳丨SORA®

2024/09/12 08:01:16

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大象开始游牧

Elephants move on with the nomadic life

大象里Eleatery是一家希望与顾客保持像社区邻里关系的茶酒食堂，品牌以线条插画「游牧大象」的手绘形象去展开，通过拟人化设计将活动状态展现的活泼自在，体现大象漫步原野，自在慢享的个性，从而体现品牌邻家舒适的社交氛围。2022年2月SORA® 开始进行该项目的全案设计服务，同年12月大象里Eleatery进入试营业阶段。

©SORA

Eleatery is a tea-wine bistro that cordially maintains a neighbor-like relationship with its customers. The logo was presented in a line illustration “The Nomadic Elephant”: displaying a free and vivid status through personification design, showing the elephants wandering in the wild with slow paces and joy, to convey the home-like social atmosphere of this brand. SOAR started engaging in its wholesome design project in February 2022, and Eleatery officially stepped forward to operation in December of the same year.

▼入口，entrance ©SORA

大象里Eleatery的第一家门店在选址上以社区定位为主，辐射周边居民及写字楼人群，意于营造邻家舒适的社交氛围；在品牌运营两年后，大象里Eleatery迎来该品牌的第二家分店。

Eleatery’s first store was mainly located in a community covering nearby neighborhoods and office areas, aiming at creating a comfortable social environment. After a two-year operation, it is preparing the second store.

▼营造邻家舒适的社交氛围，creating a comfortable social environment ©SORA

▼入口外摆区域，outdoor dining area ©SORA

游牧大象，栖息山谷。

Nomadic elephants, perching in valley

大象里位于深圳市福田区嘉里建设广场的新分店，虽然选址在该区中心的CBD行政区域，但一定程度却更凸显出大象里本身的品牌特性。

▼大象里动态视觉，visual design ©SORA

The new store will be opened in the Kerry Plaza, in Futian District, Shenzhen. This location, although in the CBD, has emphasized the original brand feature to some extent.

▼室内空间，indoor space ©SORA

▼吧台，bar ©SORA

▼楼梯空间，staircase ©SORA

▼用餐空间，dining area ©SORA

此次大象里的空间塑造，是给予写字楼林立的办公区带来自然栖息的休闲社交场域；大象里的首店以「房车驻地」的概念，空间体现为「游牧大象」的部落临时栖息地，游牧至此驻扎于此；而嘉里分店则视为「大象」部落开启了新的迁徙驻点。集合门店位置特点，我们提出了一个全新的空间概念「栖息山谷」；大象游牧至城市山谷，卸下行囊构建自然乐园，在人流繁忙的都市中打造一所「木屋」，营造舒适的歇息空间，附近人群经过此处欢迎入屋，共享一刻慢享氛围。

▼空间轴测，space axonometric ©SORA

For this time, Eleatery will provide a casual social area in the concrete forest with a breath of nature regarding the space creation. The first store was based on the “RV Camp” concept, and the spatial expression was a temporary habitat of a nomadic elephant tribe. While the new store was deemed to be a new settlement place for this elephant tribe. According to its location, we put forward a creative space notion of a “Dwelling Valley”. The elephant tribe has traveled to the city this time and constructed a natural paradise unloading its luggage. It built up a wooden house within this bustling city and a cozy place for rest, welcoming the passengers to enjoy a “slow down” moment.

▼「栖息山谷」的概念，“Dwelling Valley” concept ©SORA

▼营造舒适的歇息空间，creating a cozy place for rest ©SORA

▼共享一刻慢享氛围，enjoy a “slow down” moment ©SORA

▼共享一刻慢享氛围，enjoy a “slow down” moment ©SORA

嘉里建设广场的分店是这座「大象」游牧的途径，也是「大象」游牧的开启，不论未来「大象」行至何处，希望来此空间的顾客都能感受来自大象里始终如一的邻里氛围。

The new store in the Kerry Plaza became a milestone in Eleatery’s journey, and at the same time, presents a new start for Eleatery. No matter where it goes, it will bring the invariable relax and neighborhood-like atmosphere to the customers.