Nexion International - Giving Emotions to Spaces

"Giving Emotions to Spaces” at Salone del Mobile"

Creative Direction | Massimo Falato Exhibit Design | Massimo FalatoStyling | Omniadvert

Photography | Omniadvert

Type | Booth

Production & Installation | EF Group S.p.a.

Location | Fiera Milano Rho (MI), Italy

Area | 160 m²

Client | Nexion International Pvt Ltd

Agency | Omniadvert spa

"...a space is never just a space but the living ambiance surrounding us, with which we constantly exchange vital information and mutual feedback.Surfaces play a crucial role to this extent, creating the vision of space resulting from the rhythm and harmony of forms, light, and designs, to achieve that variety and unity of patterns that connect us to the emotions we feel."

This beauty of interaction lives in the approach to matter and design, enabling a better quality of life by creating performing and aesthetically pleasing spaces.The works of Barbara Kruger and Edward Hopper were the two great inspirations:

1) Edward Hopper was one of the greatest contemporary artists mastering light fluctuations with pinpoint accuracy and visually tweaking the emotional perception of the world around us. In this dedicated exhibition area, we portrayed the lighting of three different Hopper masterpieces to recreate the multisensory bandwidth combined with the newest Nexion ceramic surfaces.

Room by the Sea, Western Motel, and Morning Sun were the settings where surfaces tamed the varying light conditions with absolute enchantment.

2) Barbara Kruger for her exceptional visual and bold use of typography, accented in this space through black and white images and touches of color, which was one of the highlights of the design of this booth;