杰尼甜快闪店丨中国武汉丨物质组

2024/09/18 19:31:59

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城市里的粉色城堡

Pink castle in the city

项目位于武汉天地的一处活动广场之上，四周汇集大量餐厅，酒吧与咖啡。我们受到武汉本土马卡龙品牌杰尼甜的邀请，在这里设计它的快闪店，我们希望设计一个独特的小房子，从建筑体块，形态到色彩都区别于周边建筑。

The project is located on a plaza in Wuhan Tiandi, surrounded by a large number of restaurants, bars and cafes. We were invited by Wuhan’s local macaron brand SWEET JENNY to design its pop-up store here, and we wanted to design a unique small house that is different from the surrounding buildings in terms of architectural mass, form and color.

▲项目概览，Overall view ©徐四海

我们用一个方形的基本体块作为载体，结合武汉各类欧式老建筑的元素，融合布达佩斯大饭店电影里的色彩元素，构建了一个“童话世界里的粉色城堡”。它具有艺术新古典主义的风格，各种复古且优雅的线条，鲜明的色彩，对称的结构，这些元素使其在广场之上显现出更大的特殊性，与葱郁的植物也形成鲜明的对比，从而让人迅速感知到它的存在。

We used a square block as a carrier, combined with the elements of various old European buildings in Wuhan, and integrated the color elements of the movie of the Grand Budapest Hotel, to build a “pink castle in a fairy tale “. It has an artistic neoclassical style, with various retro and elegant lines, vivid colors, symmetrical structures, these elements make it appear greater particularity on the square, and also form a sharp contrast with the lush vegetation, so that people can quickly find it on the plaza.

▲项目轴测，Isometric drawing ©毛伟伟

▲城市里的粉色小城堡，Little pink castle in the city ©毛伟伟

形体上它由四根大柱子，砖墙，穹顶组合而成。把特殊细节雕花嵌入窗户，柱子，线脚，等建筑元素内，使人在现场感受建筑体量的同时发现这些细节之美，从而带来一种现实与童话之间的冲突感。

Physically, it is composed of four large columns, brick walls, and a dome. Special details are carved into windows, columns, mouldings, and other architectural elements, so that people can feel the beauty of the building volume on site and discover the beauty of details, thus bringing a sense of conflict between reality and fairy tales.

▲主入口丰富的细节，Rich detail on the main entrance ©毛伟伟

不同的建筑元素与马卡龙品牌相结合，巨大的马卡龙雕塑抽象为城堡的穹顶，他落在一个透明的顶部，嵌入其中，使得人在室外与室内都能看到这个主题元素，同时在室内也能引入自然光线，阳光与粉色的主题让人有一种梦幻的感受。

Different architectural elements are combined with the macaron brand, the huge macaron sculpture abstracted into the dome of the castle, which falls on a transparent top, embedded in it, so that the macaron can be seen both outdoors and indoors, while natural light can also be introduced indoors, and the sunshine and pink theme gives people a dreamy feel.

▲巨大的马卡龙雕塑强化建筑与品牌之间的联系，The big macaron sculpture reinforces the connection between the building and the brand ©徐四海

▲环形天窗与粉色的室内空间产生童话里的梦幻感，The circular skylight and pink interior space create a fairytale dreamlike feeling ©毛伟伟

由于快闪店施工要求的特殊性，我们在工厂预制好各个组成部分，钢结构，幕墙板材，细节雕花与道具，现场进行拼接组合与固定，最后喷漆与刷涂料，整个快闪店的制作与成型花费25天时间，我们尽可能使用成品的物件进行切割改造使其呈现不一样的效果同时降低建造成本。

Due to the particularity of the construction requirements of the pop-up store, we prefabricated each component in the factory, steel structure, curtain wall panels, details carving and props, splicing, combining and fixing on site, and finally painting and brushing, the production and molding of the entire pop-up store took 25 days, and we used the finished objects as much as possible to cut and transform them to make it present a different effect and reduce the construction cost.