Serenity 公寓丨罗马尼亚布加勒斯特丨Jooca Studio

In Bucharest, Romania, Jooca Studio designed the Serenity apartment, a duplex with a minimalist style, completed in 2024. This project features an open ground floor and three bedrooms upstairs. Existing finishes were refreshed, and new filomuro doors were added. Jooca Studio utilized natural light to define the main areas and incorporated textured and shaded elements to create a beach-inspired aesthetic. The design includes a multifunctional island, spacious dining, and organic materials, enhancing the interior with a pastel palette and feminine touches.

The apartment is a duplex, with open space on the ground floor and three bedrooms upstairs. It was taken over by the owners fully finished. In our project, we kept the existing finishes, only refreshing the paintwork and replacing the interior doors on the ground floor with filomuro ones. We harmoniously combined the dining area and the kitchen into an open-concept space with an airy and minimalist design in warm shades.

We took advantage of the apartment’s natural light sources, using them as landmarks in the placement of the main areas of interest. We used a few design tricks to integrate all aspects of design and utility desired by our clients. Mixes of contrasting shades and textures are two of the trends we’ve been working on.

The combination of textures and shades is inspired by the tones found in beach areas: white, beige, cream, and natural wood tones. The contrast in the space is provided by black accents and modern, industrial-looking light fixtures above the dining table. We carefully selected the mix of lighting fixtures to create the calm, welcoming, diffused, and pleasant ambience we desired.

In the open space, we designed a multifunctional island that serves as both a food preparation area and a serving area or bar. Both the island and the dining table act as the kitchen’s boundary from the living area. The island also includes storage space on both sides to serve the dining area. We designed a spacious dining area to accommodate a dining table for up to 10 people. The two light fixtures above it contribute to the ‘screen’ feel we aimed to create.

We’ve positioned the table to make the most of natural light and added some minimalist décor that customers can easily reposition to another area of the home. One of our favorite tricks in this space is using concealed doors without hinges, painted the same shade as the furniture. This way, we maintain visual unity and avoid the feeling of a fragmented space. The resulting monoblock of color deepens the open space and serves as a backdrop against which the island is projected.

The living room is, as the name suggests, the room where we spend most of our time at home. We wanted the living area to truly reflect the concept of open space, giving the impression of bright openness with nature-inspired accents and organic elements. The sofa is one of the centerpieces of this space. I chose it in a soft baby blue shade to create a subtle contrast with the rest of the light, warm colors in the palette.

We complemented the room with small, delicate decorative items and storage units in dark, contrasting tones. We enjoy seeing natural materials integrated into our customers’ homes. Organic textures and colors can be incorporated into a variety of designs. From flooring and furniture pieces to large fixtures and accessories such as staircases, moldings, or wall paneling, there are numerous ways to bring nature into your living space.

In this project, we chose to clad the walls with large wooden planks and to build the staircase in the same material to give the impression of a merging of the elements. To give dimension to the space while maintaining a harmonious and minimalist look, we opted for exclusively light-colored accents, including the ceiling and walls in the less appealing area.

The bedroom is one of our favorite rooms to design, especially when we have several functional areas to integrate into a small space. We love taking on the challenge. In this bedroom, we opted for a minimalist style with modern influences. The color palette is pastel with contrasting accents of blue and black.

To create a separate area for dressing and storage, we used a tall piece of furniture as a “dividing wall”, which also serves as a bed headboard. One of our favorite elements in this space is the hanging lamps above the bed, which add a feminine touch to the decor, also reflected in the small decorative objects.