ISSEY MIYAKE 店中店设计丨日本东京丨Moment Inc.

Matsuya Ginza department store opened its doors in 1925, an ever since, it has been a fixture in Tokyo‘s retail landscape for luxury shoppers. As such, leading fashion brands vie for a spot on the premises, including ISSEY MIYAKE. The renowned Japanese fashion house has been present at Matsuya Ginza with for quite some time, but as of late, it has revamped its presence on the fourth floor, the department store’s women’s domain, which features three of its lines. Occupying no less than 236 sqm. (2,540 sq.ft.), the renewed shop-in-shop has been designed by Tokyo-based architecture practice Moment Inc., and sees a clean and understated nook for each of ISSEY MIYAKE‘s three lines presented here. The store’s monochrome palette has been created with a natural soil blend which, in time, will gain a soft patina.

Designed by ：

Moment Inc.

Images © Moment Inc.

Photography: Mariko Yasaka