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The City Edge Sales Center at Etapa Mall in Sheikh Zayed, Cairo, is a testament to modern design aesthetics fused with functionality. This interior space acts as a welcoming hub, inviting potential clients and visitors into a realm of sleek, sophisticated, and forward-thinking design.
The design concept focuses on creating an interactive, collaborative, and luxurious environment. Soft, curved furnishings anchor the lobby, designed for comfort and to promote a sense of ease and elegance. The color palette of neutral tones mixed with deep accents creates a calming yet engaging atmosphere. Above, geometric light fixtures hang like art pieces, embodying both form and function, casting soft light that complements the room's natural ambiance.
The reception area is clean and modern, using minimalist lines and subtle textures to guide the visitor's eye across the space. Materials like polished concrete, brushed metal, and elegant fabrics merge to create a tactile, luxurious experience. The arched architecture around the green feature wall adds a natural element, enhancing the biophilic design of the space.
Further in, the bar and meeting areas are designed with sleek, contemporary finishes. Rich blue hues contrast against the golden accents, while the elegantly crafted chairs offer both visual appeal and comfort. The meeting rooms, with floor-to-ceiling glass partitions, ensure privacy while allowing light and openness to permeate the workspace. Every detail, from the custom lighting to the understated art pieces, serves to blend professionalism with style.
The open-plan workspace is where the design shines through as a modern-day office environment. Custom-designed desks are spaced efficiently, creating an inviting space for collaboration. Greenery is integrated subtly throughout the design, ensuring a natural touch within the modern lines of the office, while the lighting fixtures, suspended from the ceiling, offer a sense of openness and airiness to the space.
This design embraces modern luxury with functional spaces, offering a contemporary approach to a sales center that is poised to welcome and impress its visitors. The sales center not only serves as a hub for City Edge but also as a representation of its vision—forward-thinking, elegant, and customer-centric.
Location: Sheikh zayed, Egypt