Granhand 首尔旗舰店丨韩国首尔丨Studio Motif

韩国香氛品牌

Korean Fragrance Brand

Granhand

FRAGRANCE

DESIGN

FASHION

TRAVEL

LIFESTYLE

“气味”虽然是一种看不见摸不着的物质，但它却对人们的记忆和情感产生了深刻地影响。在生活中，我们或许会忘记某件事情，可一旦熟悉的味道出现时，记忆则会被随之唤醒。

Although smell is a kind of invisible substance, but it has a profound impact on peoples memories and emotions. In life, we may forget something, but once the familiar taste appears, the memory will be awakened.

韩国香氛品牌

Granhand，于2014年在一间小韩屋内诞生，品牌创始人试图去挖掘“气味”的价值，并让其成为人们日常生活的一部分。团队为了完满的呈现而放慢了研发的脚步，专注于为客户提供多样性和独特体验的产品，以温暖人心。

Korean fragrance brand Granhand was born in 2014 in a small Hanhouse, the brand founder tried to explore the value of smell and make it a part of Peoples Daily life. The team slowed down the pace of research and development in order to complete the presentation, focusing on providing customers with diversity and unique experiences to warm the heart of the product.

01

Conception

设计构思

•••

Granhand再次邀请Studio Motif设计了他们位于首尔Seogyo街的旗舰店，这是他们首次在一个空间内展示两个品牌。这家新的旗舰店是该品牌的第八家也是最大的一家商店，同时也是Granhand旗下Komfortabel Coffee的第四家门店。

Granhand once again invited Studio Motif to design their flagship store on Seogyo Street in Seoul, the first time they have showcased two brands in one space. The new flagship store is the brands eighth and largest store and the fourth for Granhands Komfortabel Coffee.

DESIGNER

Studio Motif

首尔

Seogyo街的Granhand旗舰店在一座建于20世纪70年代的带院子的两层独栋住宅内，Studio Motif保留了房子原来的扁平结构，并通过巧妙的设计方法，将其改造为一个多功能和多重体验的商业场所。

The Granhand flagship store on Seogyo Street in Seoul is housed in a two-story single-family house with a courtyard built in the 1970s. Studio Motif has retained the flat structure of the house and transformed it into a multi-functional and multi-experience commercial space through a clever design approach.

02

Space

•••

内部的装饰和其他元素都采用了

Studio Motif独特的“工艺”方法进行设计。一楼是Granhand的门店，

二楼则是

Granhand旗下的Komfortabel Coffee。空间大体上保留了原来的平面布局，而最初被规划用于家庭使用的几个房间则被分割开来，转变为新的空间。

The interiors decor and other elements were designed using Studio Motifs unique craft approach. On the first floor is the Granhand store, and on the second floor is Granhands Komfortabel Coffee. The space has largely retained its original floor plan, while several rooms originally planned for domestic use have been split up and transformed into new Spaces.

具有商业属性的展台布置被

Studio Motif应用于这个充满家居特色的空间之中，以适应顾客的各种活动需要。并且，他们希望通过这种方式，让顾客有机会在体验不同空间的同时，还能够以不同的方式来感知品牌理念。

The commercial nature of the booth layout was applied by Studio Motif in this space full of home characteristics, in order to adapt to the various activities of the customers. In this way, they hope to give customers the opportunity to experience different Spaces while also being able to perceive the brand concept in different ways.

03

材料探索

•••

一层的主要材料是用于展台的胶合木材和用于天花饰面的黄麻织物：

Studio Motif将胶合木材组织在一起，然后进行精细的手工打磨，使展台成为一个整体；天花上自然地覆盖着黄麻织物，最后涂上浆糊固定并进行染色。

The main materials on the first floor are the glulam wood for the booth and the jute fabric for the veneer: Studio Motif organizes the glulam wood together and then finely sands it by hand to make the booth a whole; The ceiling is naturally covered with jute fabric, which is finally fixed with paste and dyed.

二楼的主要材料是木棍和经过打磨的混凝土，而空间内所有的木棍都是在施工现场直接加工而成的，并采用特殊的连接方法与框架相连。经过手工打磨的现有建筑的混凝土墙上，没有刻意地隐藏其不规则的痕迹，反而是顺其自然地将它们展示出来。

The main materials on the second floor are wooden sticks and polished concrete, while all the wooden sticks in the space are machined directly on the construction site and connected to the frame using a special connection method. The concrete walls of the existing building, which have been hand-polished, do not deliberately hide their irregular traces, but rather display them naturally.

对于我们而言，每一种味道，每一件物品，每一处设计，都承载着特殊的记忆，都有着存在的独特意义。

Granhand首尔旗舰店将生活中所遇到的，且容易被忽视的和客观存在的物质融入于空间之中，进而成为一个巨大的能够承载着记忆的容器，沉浸其中，让人流连忘返。

For us, every taste, every object, every design, carries a special memory, has a unique meaning of existence. Granhand Seoul flagship store will encounter in life, and easily ignored and objective existence of the material into the space, and then become a huge container that can carry memories, immersed in it, let people linger.