Aesop 伊索巴塞罗那店丨西班牙巴塞罗那丨Mesura

Aesop在巴塞罗那的新店以身份和可持续性为根基。在寻找这两个概念之间的联系点时，Mesura工作室发现了一个与这两个概念完美契合的人物：世代传承传统和技术的无名工匠和无名艺术家。该项目采用一种独特的本地方法，重新利用蒙特朱伊克采石场的KM0石材，这些石材经受住了时间的考验，旨在抵御全球化对零售业的影响。

Aesop's new store in Barcelona is rooted in identity and sustainability. In Mesura’s search to connect the dots between these concepts, we found a figure that perfectly matched both: the anonymous artisans and unknown artists who preserve tradition and technique throughout generations. In a distinctly local approach, the project reuses KM0 stones from the Montjuïc quarry that have withstood the test of time, aiming to push back against the influence of globalization on the retail sector.

Aesop邀请Mesura设计他们在巴塞罗那的第二家店，最初打算在加泰罗尼亚兰布拉的一座现代主义建筑中进行。在研究其历史和加泰罗尼亚现代主义运动的过程中，由于空间无法使用，这些计划都落空了，导致设计团队的调查工作停滞不前。经过八个月的停滞，最终的地点终于确定下来，品牌的愿景也很明确：他们想要一个超越美感的空间，通过有意义的设计与公众产生共鸣。

Aesop approached Mesura to design their second store in Barcelona, initially intended for a modernist building on Rambla Catalunya. While researching its history and the Catalan modernism movement, these plans fell through as the space became unavailable, leaving our investigation at a standstill. After an eight-month hiatus, though, the final location was secured, and the brand's vision was clear: they wanted a space that went beyond beauty and resonated with the public through meaningful design.

伊索的愿景是打造一个社交、永恒和本地化的空间。设计团队则增加了第四个维度：可持续性。为了营造社会氛围，Mesura深入研究了巴塞罗那公共喷泉的历史。为了实现永恒性，他们重新对材料进行了研究，得出的结论是，石材因其无与伦比的耐磨性和耐用性而成为最合适的选择。最后，他们大胆地承诺只使用当地的优质石材，使项目具有可持续性和目的性。

Aesop's vision was for a space that was social, timeless, and local. The design team, however, added a fourth dimension: sustainability. To create a social atmosphere, Mesura delved into the history of Barcelona's public fountains. For timelessness, Mesura revisited our material research, concluding that stone was the most suitable option due to its unparalleled resistance and durability. Lastly, in a bold move, they committed to using only local stones for their quality and to make the project sustainable and purposeful for the long term.

Interiors:Mesura

Photos:MesuraMaximeDelvaux