Fastrack 模块化零售设计与视觉营销丨展览与空间设计师

For my graduation project as an Exhibition and Spatial Designer, I collaborated with Fastrack, a division of Titan Watches to care specifically to younger generations with active lifestyles, to craft a modular retail design solution for their stores. This project was an end-to-end process that enabled me to understand designing and shaping immersive brand experiences, and explore the relationship between creativity and commerce in the realm of retail design and visual merchandising.

Below are some snippets from various stages of the entire design journey, encompassing user audience research, store space recce, conceptualization, iterative refinement of individual elements as well as overall spatial layout, detailed planogramming, and finally, comprehensive execution details.