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ENC买手店丨中国长沙丨止向设计

2024/10/21 16:31:01

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我对混凝土有着独有的偏爱。他象征着一整个世纪建造技术的进步。如大象般温柔而健壮，如磐石般恒久，如石砖般谦卑。——卡洛斯·维拉纽瓦。I have a particular preference for concrete. It symbolizes a century of technological progress in construction. As gentle and strong as an elephant, as persistent as a rock, as humble as a brick. —— Carlos Villanueva. ▼入口，entrance© 丛林

在信息多元化的时代，消费者不再寻求产品本身的单一表象，更希望从沉浸式体验与情感共鸣中，寻找到价值认同感。时装买手店作为灵感美学的集合地，通过塑造空间场域的感知力量，将敏锐的时尚嗅觉与质感的生活方式凝为实体，去精准表达品牌调性。ENC 创立于 2007 年，原名“车厘子”，坐落于长沙，聚集了 IMMI，Pushbutton，fafamoon，ICE DUST 等多元化与高品质并存的服装与配饰。

设计着力打破陈旧的商业语言，汲取产品基因中的设计语言，深度思考空间中关于功能需求、物质形态与场景体验的多元可能。设计回归建筑手法的内在结构展现，平衡不同材质、色泽、肌理的张弛感，重塑与客群更深入且持续的情感链接，打造具有复合功能与内容力的品牌场域。

In the era of information diversification, consumers no longer seek a single representation of the product itself, but prefer to find a sense of value from immersive experience and emotional resonance. As a collection of inspirations and aesthetics, fashion buyers store condenses a keen sense of fashion smell and a textured lifestyle into a solid entity by shaping the perceptual power of the space field and accurately expressing the tonality of the brand. ENC was founded in 2007, formerly known as “CHERRY”, is located in Changsha, gathered the IMMI, Pushbutton, fafamoon, ICE DUST etc, and high quality clothing and accessories. The design focuses on breaking the old business language, absorbing the design language in the product gene, and deeply thinking about the multiple possibilities of functional requirements, material form and scene experience in the space. The design returns to the internal structural display of architectural techniques, balances the relaxation of different materials, colors and textures, reshapes deeper and continuous emotional links with customers, and creates a brand field with composite functions and content.

▼改造前，existed structure© 止向设计

本案联动两层立面与室内的整体改造，将朝向街道的墙体替换成通透落地窗，构建轻盈骨架，实现内外景观连贯互通。同时最大化捕捉路边行人的动态视角，凸显品牌标识，无形中与潜在客群产生互动。

This case links the overall transformation of the two-story facade and the interior, replacing the wall facing the street with a transparent floor-to-ceiling window, constructing a light skeleton, and realizing the coherence and interflow of the internal and external landscape. At the same time, it maximizes the dynamic perspective of roadside pedestrians, highlights the brand identity, and invisibly interacts with potential customers.

▼入口走廊，entrance pathway© 丛林

▼黑色大理石，the black marble© 丛林

01秩序与释放

ORDER AND RELEAS

设计在品牌基因的解读中，汲取时尚、先锋、松弛感的当代女性特征，采用温润木作包裹纯粹的肌理，黑色大理石秩序穿透，不失个性神秘。一层入门挑空，厚重的内建筑结构与高挑的立面纵深形成视觉张力，释放体量的拉伸。入口长廊分别向左右两侧穿梭，牵引访客随动线游观入里。

In the interpretation of the brand gene, the design absorbs the contemporary female characteristics of fashion, pioneer and relaxation. The warm wood is used to wrap the pure texture, and the black marble order penetrates, without losing the personality mystery.

The entrance of the first floor is lifted, and the heavy internal building structure and the height of the facade form visual tension, releasing the stretching of the volume. The entrance corridor shuttles to the left and right sides respectively, and draws visitors to swim along the moving line.

▼入门挑空，double-height entrance space© 丛林

▼入口长廊向左右穿梭，entrance corridor shuttles to the left and right sides© 丛林

产品陈列区打破传统平铺直叙的展陈方式，浇筑混凝土圆形装置，与天顶相连围合出一场个性的服装艺术展。廊道与建筑相互起承转合，在模糊又亲近的结构关系中，打破人与空间的分界线，舒展松弛体态。

混凝土装置穿透三面通道，从中心向外部散射场域元素，形成开放与独立共生的空间布局。场域与情绪缓慢舒展，塑造静谧平和。

The product display area breaks the traditional flat and direct exhibition mode, and the concrete circular installation is poured to connect with the zenith to create a personalized clothing art exhibition. The corridor and the building connect with each other, breaking the dividing line between people and space in the fuzzy and intimate structural relationship, and stretching the relaxed body. The concrete installation penetrates three channels, scattering field elements from the center to the outside, forming an open and independent symbiotic spatial layout. The field and emotions slowly unfold, creating a quiet and peaceful.

▼混凝土装置，concrete installation© 丛林

▼混凝土装置内部，concrete installation interior© 丛林

02 超尺度结构

HYPERSCALE STRUCTURE

另一侧长廊向楼梯处引导，设计团队自主设计艺术单椅，以原创的敏锐度，保障整体和谐的基础上制造空间的可变性。单椅落于空间各个角落，打破单一的动线秩序，与空间融为一体营造“超尺度”的趣味感，完成场景的灵动切换。

On the other side, the corridor leads to the staircase, and the design team independently designs the artistic single chair, ensuring the variability of the space based on the overall harmony with the original acuity. The single chair falls in every corner of the space, breaking the single order of the moving line, integrating with the space to create a “super-scale” sense of interest, and completing the smart switch of the scene.

▼自主设计艺术单椅，self-designed artistic single chair © 丛林

▼长廊向楼梯处引导，the corridor leads to the staircase © 丛林

上至二层，设计保留了原始裸露的混凝土梁顶，通过石材、木作、金属等材质构成与堆叠，混揉了空间柔润且旷野的质地，宛如建筑体内自然生长的一部分，超越比例的物理界限，延伸空间多重展陈功能，制造极具视觉张力的对冲。

Up to the second floor, the design retains the original exposed concrete beam roof, which is composed and stacked by stone, wood, metal and other materials, mixing the soft and wild texture of the space, like a natural part of the building, transcends the physical boundaries of proportion, extends the multiple exhibition functions of the space, and creates a hedge with great visual tension.

▼二层走廊，upper floor corridors© 丛林

美，不存在于物体之中，而存在于物与物产生的阴翳的波纹和明暗之中。以光为介质，顶部灯膜散射柔和微光，抚触每一寸结构的纵深与张力，在原始粗粝与温润的冲突中，收纳独属于这份空间的灵魂内核。

Beauty does not exist in objects, but in the ripples and shades of the shadows produced by things. With light as the medium, the top lamp film scatters soft light, touching the depth and tension of every inch of the structure, and absorbing the soul core of this space in the conflict between the original rough and warm.

▼结构的纵深与张力，the depth and tension of the structure © 丛林

▼粗粝与温润，the original rough and warm © 丛林

03 沉浸式体验 IMMERSIVE EXPERIENCE

基于品牌多样化的陈列需求，通过线条、材质、布局的精细化琢磨，展开对产品、空间、体验的运营。大理石铺贴出内建筑框架，并在中心处拼接嵌入自然生长的石纹，制造情感连续，以产品作为重要脉络，将空间故事娓娓道来。

Based on the diversified display needs of the brand, we expand the operation of products, space and experience through the refinement of lines, materials and layout. The marble paving pastes the internal building frame, and inserts natural stone patterns in the center to create emotional continuity, and uses the product as an important context to tell the story of the space.

▼展厅，showroom© 丛林

▼细部，close-up© 丛林

在阿尔瓦罗·西扎的设计哲学中，我们可以看到新与旧元素之间对立碰撞的关系，而这场千丝万缕的场景演绎，将会引导至更极致的和谐。进入主要陈列区，设计为了避免不同材质结构并峙的视觉冲突，通过半高的墙体围合场域，秩序调度不同的产品系列的分区，保持建筑体块的一致性和融合性，同步彰显了年轻、极简、先锐的品牌态度。

In the design philosophy of Alvaro Siza, we can see the relationship between the new and the old elements, and this inextricable scene interpretation will lead to a more extreme harmony. Entering the main exhibition area, the design is designed to avoid the visual conflict of different material structures, through the semi-high wall to enclose the field, order the division of different product series, maintain the consistency and integration of the building blocks, and simultaneously demonstrate the young, minimalist, and sharp brand attitude.

▼主要陈列区，the main exhibition area© 丛林

场域的每一块功能区进行了合理化组织，服装陈列区沿着墙体围合，中间通过大小体块层叠出饰品展陈，形成岛屿式结构，在顶面与过道间保持流动感，制造连续且独立的互动关系。

Each functional area of the field is rationalized, the clothing exhibition area is enclosed along the wall, and the jewelry is displayed through the small and large blocks in the middle, forming an island structure, maintaining a sense of flow between the top surface and the corridor, creating a continuous and independent interaction.

▼岛屿式展陈结构，an island display fixture© 丛林

在创意与个性的表达中，独一无二的视觉冲击和使用体验往往迸发出意想不到的化学反应。空间基于结构营造氛围，探究精巧入微的细节元素，回馈更富趣味性的整体化呈现，产品入驻后依然可以保持整齐统一的观感。

In the expression of creativity and personality, the unique visual impact and use experience often burst out unexpected chemical reactions. The space creates an atmosphere based on the structure, explores the exquisite detail elements, and gives back a more interesting holistic presentation, and the product can still maintain a neat and unified look and feel after entering.

▼基于结构营造氛围，

space creates an atmosphere based on the structure© 丛林

通过商业运营的洞察分析，巧妙将收银台设置于二楼，引导客户更多层次的探索欲。收银台长方体块横据中心位，与陈列区形成秩序的层次置景，在形态、肌理的多元错落中产生丰富对话。多功能直播区由移门过渡，开合间自由切换工作与休闲的体感，在深邃的灵感碰撞中调和创作思路。

Through the insight analysis of business operations, the cash register is cleverly set on the second floor to guide customers to explore more levels. The cashier cuboid block is horizontally located in the center, forming an orderly hierarchical landscape with the display area, and producing a rich dialogue in the multiple dislocations of form and texture. The multi-functional live area transitions from the sliding door, freely switches the body feeling of work and leisure between opening and closing, and harmonizes the creative ideas in the profound collision of inspiration.

▼收银台长方体块，the cashier cuboid block © 丛林

在功能与美学之上，精准表达品牌的需求和调性是本案的重要因素。空间作为沉浸式体验的容器，承载着品牌的专属符号与价值认同感，带领每一位到访者切换宏观与微观的视角，深切感受场景共鸣，在产品与空间、品牌与生活方式之间建立深度的链接关系。

On the basis of function and aesthetics, the precise expression of the needs and tonality of the brand is an important factor in this case. As a container for immersive experience, space carries the brand’s exclusive symbol and value identity, leading every visitor to switch macro and micro perspectives, deeply feel the scene resonance, and establish a deep link between products and space, brand and lifestyle.